{"id":7912,"date":"2026-07-07T11:07:24","date_gmt":"2026-07-07T09:07:24","guid":{"rendered":"https:\/\/sextaplanta.com\/what-is-a-social-media-plan\/"},"modified":"2026-07-07T11:07:42","modified_gmt":"2026-07-07T09:07:42","slug":"what-is-a-social-media-plan","status":"publish","type":"page","link":"https:\/\/sextaplanta.com\/en\/services\/digital-communication\/what-is-a-social-media-plan\/","title":{"rendered":"What is a social media plan?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.23″ _module_preset=”default” background_color=”gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f” hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}” sticky_enabled=”0″][et_pb_fullwidth_header title=”Social media management services” subhead=”Digital communication on social media for hotels and tourist apartments” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#ffffff” global_colors_info=”{}”][et_pb_fullwidth_menu menu_id=”65″ submenu_direction=”downwards” fullwidth_menu=”on” _builder_version=”4.23″ menu_font=”|600|||||||” menu_font_size=”16px” background_color=”gcid-d04e89fd-3f2d-4300-95f5-cf712a2cb39a” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{%22gcid-d04e89fd-3f2d-4300-95f5-cf712a2cb39a%22:%91%22background_color%22%93}” sticky_enabled=”0″][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px|” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n

What is a social media plan?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

A social media plan is the document in which a brand’s communication strategies are established.<\/h2>\n

In this document, we will seek to define the master guidelines that will guide our presence in the turbulent digital environment, so that we always know what goals we want to achieve and what actions we must carry out to achieve them.
\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Basic elements or concepts that a social media plan should contain.<\/h3>\n

[\/et_pb_text][et_pb_blurb title=”Define the brand values.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Delimit the objectives to be achieved.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Know our target audience.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Establish on which platforms (social media and distribution platforms) we are going to operate, that is, on which platforms our target audience is located.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Establish a communicative tone consistent with our brand values.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Follow predetermined guidelines for publishing content based on the data collected as the strategy progresses.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Collect and measure the results of the actions.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Manage crisis situations and specific online reputation actions.” use_icon=”on” font_icon=”N||divi||400″ icon_placement=”left” content_max_width=”100%” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.23″ background_image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Fondo-Sextaplanta-Ciudad.webp” parallax=”on” parallax_method=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” hover_enabled=”0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}” background_enable_color=”off” title_text=”Fondo-Sextaplanta-Ciudad” sticky_enabled=”0″][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”ARE YOU INTERESTED?” button_url=”https:\/\/sextaplanta.com\/en\/contact\/” button_text=”Contact” _builder_version=”4.23″ background_color=”gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” button_letter_spacing_hover=”0″ global_colors_info=”{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″]<\/p>\n

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What is a social media plan? A social media plan is the document in which a brand’s communication strategies are established. In this document, we will seek to define the master guidelines that will guide our presence in the turbulent digital environment, so that we always know what goals we want to achieve and what […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":7940,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-7912","page","type-page","status-publish","hentry"],"yoast_head":"\nWhat is a social media plan? | Sextaplanta - Agencia Digital de Turismo<\/title>\n<meta name=\"description\" content=\"A social media plan is the document in which a brand's communication strategies are established.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sextaplanta.com\/en\/services\/digital-communication\/what-is-a-social-media-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a social media plan? 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