{"id":7929,"date":"2026-07-07T11:07:26","date_gmt":"2026-07-07T09:07:26","guid":{"rendered":"https:\/\/sextaplanta.com\/digital-strategy-for-tourist-destinations\/"},"modified":"2026-07-07T11:13:26","modified_gmt":"2026-07-07T09:13:26","slug":"digital-strategy-for-tourist-destinations","status":"publish","type":"page","link":"https:\/\/sextaplanta.com\/en\/services\/digital-strategy-for-tourist-destinations\/","title":{"rendered":"Digital Strategy for Tourist Destinations"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.23″ background_color=”gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f” global_colors_info=”{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}”][et_pb_fullwidth_header title=”Digital Strategy for Tourist Destinations” subhead=”Smart Tourist Destination Management Systems” admin_label=”Fullwidth Header” _builder_version=”4.16″ background_color=”rgba(255, 255, 255, 0)” max_width_tablet=”50px” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]A smart tourist destination must incorporate management strategies that allow it to anticipate the phenomena that affect tourism activity. New trends in digital strategy<\/strong> and smart data<\/strong> offer the opportunity to interpret data and transform it into valuable information to support tourism businesses in the destination.<\/p>\n

Smart tourist destination management systems lay the foundations on large platforms capable of progressively evolving to adapt to the challenges of each destination and its environment.<\/p>\n

 
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Flexible web development and design, adapted to all devices.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”CMS” icon_placement=”left” admin_label=”CMS” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width_tablet=”50px” animation=”off” hover_enabled=”0″ global_colors_info=”{}” title_text=”Sextaplanta_flecha_Letras_Azul_claro” image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png” image_icon_width=”85%” header_level=”h3″ header_font=”|700|||||||” sticky_enabled=”0″]<\/p>\n

Content management system, total control of website content.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Resource Management” icon_placement=”left” admin_label=”Recursos” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width_tablet=”50px” animation=”off” hover_enabled=”0″ global_colors_info=”{}” title_text=”Sextaplanta_flecha_Letras_Azul_claro” image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png” image_icon_width=”85%” header_level=”h3″ header_font=”|700|||||||” sticky_enabled=”0″]<\/p>\n

Digital platform for managing tourism resources.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Trip Planner” icon_placement=”left” admin_label=”Planificador” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width_tablet=”50px” animation=”off” hover_enabled=”0″ global_colors_info=”{}” title_text=”Sextaplanta_flecha_Letras_Azul_claro” image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png” image_icon_width=”85%” header_level=”h3″ header_font=”|700|||||||” sticky_enabled=”0″]<\/p>\n

Tool for users to easily plan their trip.<\/p>\n

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Map navigation with simple interface and search engine with filters.<\/p>\n

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Multimedia content management platform.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Event Management” icon_placement=”left” admin_label=”Eventos” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width_tablet=”50px” animation=”off” hover_enabled=”0″ global_colors_info=”{}” title_text=”Sextaplanta_flecha_Letras_Azul_claro” image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png” image_icon_width=”85%” header_level=”h3″ header_font=”|700|||||||” sticky_enabled=”0″]<\/p>\n

Event management tool to present them in calendar format on the website.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Email Marketing” icon_placement=”left” admin_label=”Email” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width_tablet=”50px” animation=”off” hover_enabled=”0″ global_colors_info=”{}” title_text=”Sextaplanta_flecha_Letras_Azul_claro” image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png” image_icon_width=”85%” header_level=”h3″ header_font=”|700|||||||” sticky_enabled=”0″]<\/p>\n

Integration with the main email management tools.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#e5e5e5″ background_position=”center_right” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ background_position=”center_right” width=”100%” max_width=”100%” custom_padding=”0px||0px|” make_fullwidth=”on” use_custom_width=”on” width_unit=”off” custom_width_px=”100%” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ custom_padding=”10%||10%|20%” hover_enabled=”0″ global_colors_info=”{}” header_3_font=”|700|||||||” sticky_enabled=”0″]<\/p>\n

SMART DATA<\/h3>\n

Smart tourist destination management systems generate large amounts of data related to, among other things, the performance of tourism content on the web and user behavior on their platforms. New destination management systems must rely on Smart Data<\/strong> to offer tourism businesses valuable information to improve their knowledge of tourists and be more competitive.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ use_background_color_gradient=”on” background_image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/smart-data-destinos-turisticos.jpg” custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_tabs _builder_version=”4.16″ global_colors_info=”{}”][et_pb_tab title=”Smart Content” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

The system applies AI techniques<\/strong> in the content management system to offer website visitors better results<\/strong> in their searches. At the same time, the intelligence engine<\/strong> will suggest to users the content that interests them most according to their preferences and browsing.<\/p>\n

[\/et_pb_tab][et_pb_tab title=”Integrations” _builder_version=”4.16″ global_colors_info=”{}”]The smart tourist destination management system<\/strong> is prepared so that any platform can integrate with its service layer and thus consume all the content it contains. With this strategy, a tourist destination platform amplifies the visibility of the tourism resources that need it most, especially those managed by small and medium-sized enterprises.
\n[\/et_pb_tab][et_pb_tab title=”Dashboard” _builder_version=”4.16″ global_colors_info=”{}”]The smart tourist destination management system is especially characterized by the processing of data and its presentation to industry professionals. This is why dashboards are important to facilitate the private sector’s access to such information in a simple and understandable way so that destination management administrations support businesses in their decision-making processes.
\n[\/et_pb_tab][et_pb_tab title=”Multi-platform Strategy” _builder_version=”4.16″ global_colors_info=”{}”]The new system structure and its way of managing content allows the development of multi-platform strategies where any medium such as mobile apps or web apps can access and consume the destination’s tourism content, enabling highly segmented strategies.
\n[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.23″ background_color=”#ffffff” background_image=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Fondo-Sextaplanta-Ciudad.webp” parallax=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”WOULD YOU LIKE TO CONTACT US?” button_url=”https:\/\/sextaplanta.com\/en\/contact\/” button_text=”Contact” admin_label=”Call To Action” _builder_version=”4.23″ background_color=”gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

If you would like us to call you, leave us your details<\/p>\n

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A smart tourist destination must incorporate management strategies that allow it to anticipate the phenomena that affect tourism activity. New trends in digital strategy and smart data offer the opportunity to interpret data and transform it into valuable information to support tourism businesses in the destination. 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