{"id":7940,"date":"2026-07-07T11:07:42","date_gmt":"2026-07-07T09:07:42","guid":{"rendered":"https:\/\/sextaplanta.com\/digital-communication\/"},"modified":"2026-07-07T11:13:25","modified_gmt":"2026-07-07T09:13:25","slug":"digital-communication","status":"publish","type":"page","link":"https:\/\/sextaplanta.com\/en\/services\/digital-communication\/","title":{"rendered":"Digital Communication"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221;][et_pb_fullwidth_header title=&#8221;Social Media Management Services&#8221; subhead=&#8221;Social Media Digital Communication for Hotels and Tourist Apartments&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;65&#8243; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;on&#8221; _builder_version=&#8221;4.23&#8243; menu_font=&#8221;|600|||||||&#8221; menu_font_size=&#8221;16px&#8221; background_color=&#8221;gcid-d04e89fd-3f2d-4300-95f5-cf712a2cb39a&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{%22gcid-d04e89fd-3f2d-4300-95f5-cf712a2cb39a%22:%91%22background_color%22%93}&#8221;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sextaplanta&#8217;s social media management service is specifically designed to grow digital communities for hotels and tourist apartments.<\/p>\n<p>The digital communication team consists of experienced community managers who will handle all aspects related to your social media, from profile optimization for better positioning, scheduling posts at optimal days and times, to quality interactions with your community.<\/p>\n<p>\u200b<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; 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_builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Instagram&#8221; icon_placement=&#8221;left&#8221; admin_label=&#8221;Instagram&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_flecha_Letras_Azul_claro&#8221; image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png&#8221; image_icon_width=&#8221;85%&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Creation and management of Instagram profile.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Posts&#8221; icon_placement=&#8221;left&#8221; admin_label=&#8221;Publicaciones&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_flecha_Letras_Azul_claro&#8221; image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png&#8221; image_icon_width=&#8221;85%&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Posts with optimal frequency based on audience engagement.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Content&#8221; icon_placement=&#8221;left&#8221; admin_label=&#8221;Contenidos&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_flecha_Letras_Azul_claro&#8221; image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png&#8221; image_icon_width=&#8221;85%&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Graphic design and attractive copy for posts.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Reporting&#8221; icon_placement=&#8221;left&#8221; admin_label=&#8221;Reporting&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_flecha_Letras_Azul_claro&#8221; image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png&#8221; image_icon_width=&#8221;85%&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Monthly reports and analytics tracking.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Followers&#8221; icon_placement=&#8221;left&#8221; admin_label=&#8221;Seguidores&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_flecha_Letras_Azul_claro&#8221; image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png&#8221; image_icon_width=&#8221;85%&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Organic and real followers.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Interactions&#8221; icon_placement=&#8221;left&#8221; admin_label=&#8221;Interacciones&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_flecha_Letras_Azul_claro&#8221; image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png&#8221; image_icon_width=&#8221;85%&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Quality interactions, private messages, and likes.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Campaigns&#8221; icon_placement=&#8221;left&#8221; admin_label=&#8221;Campa\u00f1as&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width_tablet=&#8221;50px&#8221; animation=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_flecha_Letras_Azul_claro&#8221; image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_flecha_Letras_Azul_claro.png&#8221; image_icon_width=&#8221;85%&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Management of follower and traffic campaigns.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/instagram-reels-hoteles.png&#8221; title_text=&#8221;instagram-reels-hotels&#8221; admin_label=&#8221;Reels&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/instagram-stories-hoteles.png&#8221; title_text=&#8221;instagram-stories-hotels&#8221; admin_label=&#8221;Stories&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/metricool-hoteles-sextaplanta.png&#8221; title_text=&#8221;metricool-hotels-sextaplanta&#8221; admin_label=&#8221;Metricool&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; parallax=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Results-Oriented<\/h2>\n<p style=\"text-align: center;\">SOCIAL MEDIA COMMUNICATION ACTIONS TO INCREASE DIRECT BOOKINGS<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/sextaplanta.com\/en\/contact\/&#8221; button_text=&#8221;Write to us&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-6ca8ef91-d511-4330-812d-b03494296f2f&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;0px||0px|&#8221; 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custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>WE MAXIMIZE ALL OPPORTUNITIES OFFERED BY SOCIAL MEDIA<\/h3>\n<p>Facebook and Instagram are two powerful sources of traffic and communication with your community. Taking advantage of the opportunities these social networks offer can lead to a very significant increase in direct bookings. <\/p>\n<blockquote>\n<p>Not having a digital communication strategy on social media can be fatal for a hotel or tourist apartment<\/p>\n<\/blockquote>\n<p>The goal of every hotel or tourist apartment manager is to boost bookings through their direct channels and reduce dependence on OTAs; social media is an alternative that can help you achieve your objectives.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/instagram-hoteles-sextaplanta-1.png&#8221; title_text=&#8221;instagram-hotels-sextaplanta&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;40%&#8221; width_phone=&#8221;80px&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;40px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Fondo-Sextaplanta-Ciudad.webp&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;ARE YOU INTERESTED?&#8221; button_url=&#8221;https:\/\/sextaplanta.com\/en\/contact\/&#8221; button_text=&#8221;Contact&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p>Leave us your details and we will call you<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sextaplanta&#8217;s social media management service is specifically designed to grow digital communities for hotels and tourist apartments. The digital communication team consists of experienced community managers who will handle all aspects related to your social media, from profile optimization for better positioning, scheduling posts at optimal days and times, to quality interactions with your community. 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