{"id":7973,"date":"2026-07-07T11:09:52","date_gmt":"2026-07-07T09:09:52","guid":{"rendered":"https:\/\/sextaplanta.com\/hotel-online-distribution-training\/"},"modified":"2026-07-07T11:10:39","modified_gmt":"2026-07-07T09:10:39","slug":"hotel-online-distribution-training","status":"publish","type":"page","link":"https:\/\/sextaplanta.com\/en\/services\/digital-training\/hotel-online-distribution-training\/","title":{"rendered":"Hotel Online Distribution Training"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_header title=&#8221;WORKSHOP ON OPTIMIZING DIGITAL DISTRIBUTION FOR TOURIST ACCOMMODATION&#8221; subhead=&#8221;Workshops, Seminars, and Presentations&#8221; content_max_width=&#8221;none&#8221; admin_label=&#8221;Fullwidth Header&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; hover_enabled=&#8221;0&#8243; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-6ca8ef91-d511-4330-812d-b03494296f2f&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; hover_enabled=&#8221;0&#8243; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-6ca8ef91-d511-4330-812d-b03494296f2f%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; height=&#8221;30px&#8221; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_Simbolo_Azul.png&#8221; alt=&#8221;Digital Distribution Icon&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.23&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Sextaplanta_Blue_Symbol&#8221; width=&#8221;120px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]The <strong>distribution of tourist accommodation on the Internet<\/strong> has rapidly evolved towards a profound <strong>digitalization<\/strong> of all its processes. Changes in the habits of the <strong>new traveler<\/strong> and the sophistication of search engines used by <strong>online travel agencies<\/strong> and <strong>booking centers<\/strong> have been the main drivers for <strong>hotels<\/strong>, <strong>apartments<\/strong>, and other types of tourist accommodation to change their commercialization methods. <\/p>\n<p>In these <strong>seminars<\/strong> and <strong>presentations<\/strong>, we offer a 360-degree view of the new landscape of <strong>online distribution for hotels<\/strong>, <strong>tourist apartments<\/strong>, or <strong>hostels<\/strong>. Based on practical information about how <strong>OTAs<\/strong> and <strong>booking centers<\/strong> search engines work, we provide the most up-to-date techniques for optimizing these channels and managing <strong>revenue management<\/strong>.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;OTA RANKINGS&#8221; image=&#8221;\/wp-content\/uploads\/otas-sextaplanta.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;none&#8221; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]How to optimize the main digital distribution channels for hotels, tourist apartments, hostels, or campsites. Keys to improving ranking and profitability.<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;CONTENT STRATEGIES&#8221; image=&#8221;\/wp-content\/uploads\/contenidos-sextaplanta.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;none&#8221; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]How to manage content to convert to sales. Writing titles and descriptions. Which images work best at each stage of the booking process. Managing reviews on OTAs, metasearch engines, and social media.<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;REVENUE MANAGEMENT TECHNIQUES&#8221; image=&#8221;\/wp-content\/uploads\/tarifas-sextaplanta.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;none&#8221; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]How to define a dynamic and effective pricing structure in line with demand and key metrics such as average price, occupancy, average length of stay, and booking lead time.<br \/>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_tabs _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;WHO IS IT FOR?&#8221; _builder_version=&#8221;4.16&#8243; body_font=&#8221;||||&#8221; body_line_height=&#8221;2em&#8221; tab_font=&#8221;||||&#8221; tab_line_height=&#8221;2em&#8221; body_line_height_tablet=&#8221;2em&#8221; body_line_height_phone=&#8221;2em&#8221; tab_line_height_tablet=&#8221;2em&#8221; tab_line_height_phone=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]Aimed at independent tourist accommodation entrepreneurs, businesses, and managers, and professionals seeking to improve their positioning in online distribution channels, reduce dependence on certain channels, and boost the direct channel. Hotel Directors, Commercial Directors, Revenue Managers, owners, etc.<br \/>\n[\/et_pb_tab][et_pb_tab title=&#8221;OBJECTIVES&#8221; _builder_version=&#8221;4.16&#8243; body_font=&#8221;||||&#8221; body_line_height=&#8221;2em&#8221; tab_font=&#8221;||||&#8221; tab_line_height=&#8221;2em&#8221; body_line_height_tablet=&#8221;2em&#8221; body_line_height_phone=&#8221;2em&#8221; tab_line_height_tablet=&#8221;2em&#8221; tab_line_height_phone=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Offer an overview of the new distribution environment.<\/li>\n<li>Improve our web experience with the best practices from distribution channels.<\/li>\n<li>How search engines, filters, and ranking criteria work.<\/li>\n<li>Show how new operators, business models, and traffic generation have emerged.<\/li>\n<li>Understand the main control indicators for optimization.<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;SPEAKER&#8221; _builder_version=&#8221;4.16&#8243; body_font=&#8221;||||&#8221; body_line_height=&#8221;2em&#8221; tab_font=&#8221;||||&#8221; tab_line_height=&#8221;2em&#8221; body_line_height_tablet=&#8221;2em&#8221; body_line_height_phone=&#8221;2em&#8221; tab_line_height_tablet=&#8221;2em&#8221; tab_line_height_phone=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]Javier Ortiz, CEO &#038; Co-founder of <strong>Sextaplanta<\/strong>, a digital tourism agency, leads a practical workshop on e-distribution strategies for independent hotels and tourist apartments, the evolution of ranking criteria in OTAs, booking centers, and IDSs. Javier has worked as an account manager at Booking.com and lastminute.com. Additionally, he has been Head of Innovation and Business Services at the Public Company Turismo Andaluz of the Junta de Andaluc\u00eda.<br \/>\n[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/minubetalks-javier-ortiz-sextaplanta.jpg&#8221; alt=&#8221;Javier Ortiz. Minube Talks M\u00e1laga &#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_header title=&#8221;CONTENTS&#8221; text_orientation=&#8221;center&#8221; content_max_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 1&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<strong>The new traveler 2.0<\/strong>, the consolidation of the C2C model, and new environments and conversations.<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 2&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Digital distribution channels<\/strong>, OTAs. What are they and what role do they play?<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 3&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]Business Models of Digital Distribution Channels. Where do they get their revenue and traffic from?<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 4&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]How OTAs and IDSs work. Main elements and functionalities and ranking criteria, the <strong>vertical SEO of digital tourism.<\/strong><br \/>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 5&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]Content strategy for the hotel website. 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