{"id":7991,"date":"2026-07-07T11:12:33","date_gmt":"2026-07-07T09:12:33","guid":{"rendered":"https:\/\/sextaplanta.com\/sextaplanta-formula\/the-sextaplanta-team\/javier-ortiz-sanchez\/"},"modified":"2026-07-07T11:12:35","modified_gmt":"2026-07-07T09:12:35","slug":"javier-ortiz-sanchez","status":"publish","type":"page","link":"https:\/\/sextaplanta.com\/en\/sextaplanta-formula\/the-sextaplanta-team\/javier-ortiz-sanchez\/","title":{"rendered":"Javier Ortiz Sanchez"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” background_color=”gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f” global_colors_info=”{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}”][et_pb_fullwidth_header title=”Javier Ortiz Sanchez” subhead=”CEO & Co-Founder” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Secci\u00f3n” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Breadcrumbs” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]Inicio<\/a><\/span><\/span>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sextaplanta.com\/wp-content\/uploads\/2024-javier-ortiz-sextaplanta-5.jpg” alt=”Javier Ortiz Sanchez” title_text=”2024-javier-ortiz-sextaplanta-5″ admin_label=”Foto de Javier” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_social_media_follow _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/in\/javierortizsan\/” _builder_version=”4.16″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/javierortizsan\/” _builder_version=”4.16″ _module_preset=”default” background_color=”#ea2c59″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/javierortizsan” _builder_version=”4.16″ _module_preset=”default” background_color=”#3b5998″ global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Javier Ortiz S\u00e1nchez<\/strong> is from M\u00e1laga and a father of three. He holds a Master’s in Digital Business<\/strong> from ESIC Business & Marketing School, a BA in International Tourism and Hotel Management<\/strong> from London South Bank University, and a Diploma in Tourism<\/strong> from the Faculty of Tourism at the University of M\u00e1laga. <\/p>\n

Javier lived in England for over 4 years, where he worked for tour operators such as TravelSphere<\/strong> and SimplyTravel<\/strong> from the TUI<\/strong> group. In Spain, he has been part of internationally renowned online travel agencies such as lastminute.com<\/strong> and Booking.com<\/strong>. He has also served as Head of Innovation and Business Services at Empresa P\u00fablica Turismo Andaluz<\/strong>, attached to the Ministry of Tourism of the Andalusian Government, and as Project Manager at Grupo Fuerte Hoteles<\/strong>, where he developed the ResponsibleHotels.travel<\/strong> platform. <\/p>\n

Since 2007, Javier has played a prominent role as a speaker at top-level forums, both nationally and internationally. He is also part of the team of speakers for digital tourism strategy and revenue management workshops at the Tourism Innovation Center of Andalusia, Andaluc\u00eda Lab. <\/p>\n

In the field of teaching, Javier is a professor in the Master’s in Hotel Management and the Master’s in Electronic Tourism at the Faculty of Tourism at the University of M\u00e1laga, a professor in the Master’s in Business Internationalization at the Chamber of Commerce of M\u00e1laga, and for two years was a professor of Digital Marketing Strategies at ESIC Business & Marketing School.<\/p>\n

Since 2017, Javier has also collaborated with tourism entrepreneurship support projects at Turismo y Planificaci\u00f3n de la Costa del Sol as a mentor and project consultant.<\/p>\n

In 2012, he founded Habitacion61.com<\/strong>, a leading Spanish-language blog on online distribution strategies and digital marketing trends in tourism.<\/p>\n

In 2023, Javier obtained the Digital Tourism Consultant dTour<\/strong> certification issued by ACTA (Aristotle Certification Training & Assessment), a spin-off of Aristotle University of Thessaloniki.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|on” _builder_version=”4.16″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_tabs _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_tab title=”CONFERENCES” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Javier Ortiz’s relevant experience in conferences and professional events.<\/h2>\n

Javier has shared his experience in tourism, technology, and digital marketing at over 70 national and international conferences. Discover all his presentations here. <\/p>\n

June 2025<\/strong>
Speaker at the roundtable: “Optimizing the destination experience.” Technology and Tourism Congress, Fuerteventura 4.0. <\/p>\n

\n

June 2025<\/strong>
Speaker at the roundtable: “Revenue Management: In-house management or outsourcing?” Global Revenue Forum Madrid. <\/p>\n

\n

May 2025<\/strong>
Conference: “Smart Tourism: How to apply Generative AI and transform your business.” Tourism Department of the Commonwealth of Municipalities of Costa del Sol Axarqu\u00eda. <\/p>\n

\n

April 2025<\/strong>
Conference: “Analysis and measurement of digital performance: parameters, techniques, and tools” for the European project DIBEST Interreg Atlantic.<\/p>\n

\n

March 2025<\/strong>
Panel discussion at NEXTSPAIN Forum M\u00e1laga: “IoT and sustainability in hotel and urban management.” Diario Sur and Telef\u00f3nica. <\/p>\n

\n

March 2025<\/strong>
Speaker at Smart Travel News Roadshow Barcelona: “Demystifying OTA rankings.”<\/p>\n

\n

March 2025<\/strong>
Panel discussion at the Social Economy Conference: “Cooperative companies in the tourism sector.” University of C\u00e1diz. <\/p>\n

\n

January 2025<\/strong>
Speaker at FiturTechY TechYNegocios Panel discussion: “The Money Lamp: Revenue Management and revenue optimization.”<\/p>\n

\n

November 2024<\/strong>
Speaker at Live Webinar Chamber of Commerce of M\u00e1laga: “Maximizing results on social media. Artificial Intelligence and paid content strategies.”<\/p>\n

\n

September 2024<\/strong>
Speaker at Canarias Destino Startup Roundtable: “Emerging technologies applied to tourism.”<\/p>\n

\n

May 2024<\/strong>
Speaker at the Social Economy, SDGs, and Political Economy Conference: “Sextaplanta, a success story in the social economy.” Faculty of Law, University of M\u00e1laga. <\/p>\n

\n

April 2024<\/strong>
Panel discussion at the II Updating Hotelero Hosteltur: “Landing strategy in SMEs.”<\/p>\n

\n

March 2024<\/strong>
Speaker at the Tourism Sector Business Conference: “Achieve commercial success in the AI era.” M\u00e1laga City Council, IMFE, and FAECTA. <\/p>\n

\n

February 2024<\/strong>
Speaker at Tecnohotel OnTour Seville 2024: “The 5+1 fundamentals of hotel revenue management.”<\/p>\n

\n

June 2023<\/strong>
Speaker at Tecnohotel Forum Barcelona 2023: “The role of SEO and SEM in direct hotel bookings: Coordination with revenue management is the secret.”<\/p>\n

\n

April 2023<\/strong>
Speaker at Tecnohotel OnTour M\u00e1laga 2023: “Positioning in hotel search engines. How OTA rankings work.”<\/p>\n

\n

December 2022<\/strong>
Speaker at the Webinar Series “Tech for Good by NESI”: “How to link Technology and Sustainability.” Company success stories. <\/p>\n

\n

April 2022<\/strong>
Speaker at the Oviedo Becomes Digital Forum: Innovative Technologies for Heritage Enhancement. Organized by Oviedo Emprende and CTIC. <\/p>\n

\n

April 2022<\/strong>
Speaker at the Conversing with Experts Forum: Challenges and Trends in the Tourism Sector for 2022. Organized by IMFE, M\u00e1laga City Council. <\/p>\n

\n

November 2021<\/strong>
Speaker at the Technology and Tourism Forum, Fuerteventura Tourism.<\/p>\n

\n

October 2021<\/strong>
Conference: “The Direct Booking Challenge.” Vitur Summit 2021. <\/p>\n

\n

July 2020<\/strong>
Participation in roundtable: “Analysis from the South.” Course: Reinventing and redesigning tourism: avoiding traps and seizing opportunities in the post-COVID era. CIFAL and FGUMA. <\/p>\n

\n

October 2019<\/strong>
Conference: “Digital Strategy for Independent Hotels.” Innowave Summit 2019, Varna, Bulgaria. <\/p>\n

\n

October 2019<\/strong>
Conference: “Digital Strategy in Tourism and Google My Business.” Travelgram Conference organized by Torremolinos City Council. <\/p>\n

\n

September 2019<\/strong>
Conference: “Tourism Brand of Costa del Sur, Dominican Republic.” Destino Capital Forum. Santo Domingo (DR). <\/p>\n

\n

February 2019<\/strong>
Conference: “BrandingBar. Brand design and development in the digital hospitality environment.” Conference organized by Andaluc\u00eda Lab within the H&T 2019 Fair program. <\/p>\n

\n

November 2018<\/strong>
Conference: “Digital strategy for tourist destinations. Development of sustainable tourism products.” Universidad Cat\u00f3lica Tecnol\u00f3gica de Barahona, Dominican Republic. <\/p>\n

\n

September 2018<\/strong>
Conference: “Trends in digital tourism distribution.” Digital tourism conference organized by Windup School. <\/p>\n

\n

June 2018<\/strong>
Conference: “10 digital trends for tourist accommodations.” E2e Networking Forum on Tourism and Technology, Confederation of Entrepreneurs of Andalusia and M\u00e1laga. <\/p>\n

\n

March 2018<\/strong>
Masterclass: “10 Trends in Tourism Digital Marketing.” Entrepreneurs Forum Cluster “Exquisitos y Malague\u00f1os.” IMFE, M\u00e1laga City Council. <\/p>\n

\n

February 2018<\/strong>
Conference: “Digital tourism distribution channels.” Tourism business acceleration program Costa del Sol Tourism Hub. <\/p>\n

\n

May 2017<\/strong>
Presentation: “3 Challenges, Opportunities, and Advice on the Digital Economy.” Digital Business Summit, ESIC M\u00e1laga. <\/p>\n

\n

February 2017<\/strong>
Conference: “Unique Accommodation in destination.” Casares Tourism Board, Casares City Council. <\/p>\n

\n

November 2016<\/strong>
Workshop: “5 keys to marketing accommodation online.” XII Professional Tourism Marketing Meeting, TRAMA 2016. <\/p>\n

\n

October 2016<\/strong>
Moderation of the roundtable: “Trends and innovation projects in the application of ICT to tourism.” International Congress Turitec 2016. <\/p>\n

\n

October 2016<\/strong>
Conference: “3 Keys to Online Reputation.” Online Reputation Event organized by La Opini\u00f3n de M\u00e1laga. <\/p>\n

\n

September 2016<\/strong>
Conference: “The digital divide in tourism SMEs.” UNIA summer course, International University of Andalusia. <\/p>\n

\n

May 2016<\/strong>
Workshop: “Hotel online distribution optimization techniques.” Chamber of Commerce of M\u00e1laga. <\/p>\n

\n

May 2016<\/strong>
Pre Lab Workshop: “Hotel online distribution optimization techniques.” HORECA C\u00e1diz, Andaluc\u00eda Lab. <\/p>\n

\n

April 2016<\/strong>
Conference: “Social Networks and Collective Entrepreneurship. 6 Digital Entrepreneurship Ideas.” Innovation, Cooperativism, and Rural Women Conference. Provincial Council of M\u00e1laga. <\/p>\n

\n

October 2014<\/strong>
Pre Lab Workshop: “Hotel online distribution optimization techniques.” Andaluc\u00eda Lab. <\/p>\n

\n

June 2014<\/strong>
Speaker at the 1st Digital Business Summit of ICEMD at Andaluc\u00eda Lab. Institute of Digital Economy of ESIC Business School. <\/p>\n

\n

May 2014<\/strong>
Training Conference: “Social Networks for Companies and Entrepreneurs.” Business Incubator, Humilladero. <\/p>\n

\n

May 2012<\/strong>
Speaker: Technical Conference on Advances in Digital Tourism and Ecommerce Technologies. Innova Marbella. Andalusian Association of Technical Telecommunications Engineers. <\/p>\n

\n

March 2012<\/strong>
Speaker: Forum “Smart Business Strategies, Sustainability, and Tourism.” Andaluc\u00eda Lab, Marbella. Title: Responsible Tourism. Differentiation Strategy for Hotels. <\/p>\n

\n

January 2012<\/strong>
Speaker: Sustainability and Tourism Forum, FITUR GREEN, Madrid. Hotel Technology Institute. Title: Sustainable Initiatives in Hotels. <\/p>\n

\n

November 2011<\/strong>
Speaker: XVI AECIT Congress, Marbella. Title: Effects of the technological revolution on tourism. <\/p>\n

\n

October 2010<\/strong>
Speaker: VI Professional Tourism Marketing Meeting TRAMA 2010, Priego de C\u00f3rdoba. Title: Market Segmentation. Marketing Strategy in Sustainable Tourism. <\/p>\n

\n

March 2010<\/strong>
Speaker: V Pow-Wow Experience Adventure, ECOtourism & Expeditions at ITB Berlin, Germany. Title: Responsible Strategies in Hospitality Industry. <\/p>\n

\n

January\u2013December 2009<\/strong>
Organizer and moderator: Business Acceleration Conference for the Andalusian Tourism Industry. Ministry of Tourism, Andalusian Government. <\/p>\n

\n

June 2009<\/strong>
Speaker: SMX Madrid 2009. Brand Reputation Management Techniques on the Internet and web positioning. <\/p>\n

\n

March 2009<\/strong>
Speaker: I Tourism Marketing Conference, \u00dabeda. Title: Marketing as an accessible, effective, and economical strategy for small rural tourism businesses. <\/p>\n

\n

January 2009<\/strong>
Speaker: SMX Travel @ FITUR Madrid 2009. Title: Professional services for Andalusian Tourism Companies (G2B), Turismo Andaluz SA. <\/p>\n

\n

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Javier Ortiz’s most relevant experience as a teacher, digital training, and in-company training.<\/h2>\n

Javier combines his professional activity with a solid teaching career, collaborating for over 15 years with universities, master’s programs, and specialized programs in tourism, technology, and digital marketing.<\/p>\n

2010 \u2013 present<\/strong>
Professor at the Faculty of Tourism at the University of M\u00e1laga in the Master’s in Electronic Tourism: Technologies Applied to Tourism Management and Marketing.<\/p>\n

\n

2010 \u2013 present<\/strong>
Professor at the Faculty of Tourism at the University of M\u00e1laga in the Master’s in Hotel Management and Administration.<\/p>\n

\n

2022 \u2013 present<\/strong>
Professor of the University Extension Course in Revenue Management for Tourism Companies, Faculty of Tourism, University of M\u00e1laga.<\/p>\n

\n

2023 \u2013 2024<\/strong>
Instructor in the Vocational Training for Employment Courses (MIE) of the General Foundation of the University of M\u00e1laga. Courses in Hotel Reservation Management and Sales Techniques (Upselling). <\/p>\n

\n

2014 \u2013 2023<\/strong>
Speaker at Andaluc\u00eda Lab Workshops on Hotel Search Engine Positioning Techniques and Revenue Management Techniques.<\/p>\n

\n

2018 \u2013 2022<\/strong>
Project Mentor at Tourism Hub of Turismo y Planificaci\u00f3n Costa del Sol.<\/p>\n

\n

2013 \u2013 2020<\/strong>
Instructor in the Master’s in Foreign Trade (MIE) at the Chamber of Commerce of M\u00e1laga. Subject: Tourism Sector Internationalization. <\/p>\n

\n

April 2022<\/strong>
Speaker at the roundtable: “Tourism innovation, engine of transformation,” in the course *The Pillars of the New Tourism Model: Towards Recovery through Sustainability*. Universidad Internacional Men\u00e9ndez Pelayo. <\/p>\n

\n

October and November 2017<\/strong>
Instructor in the Tourism Business Creation and Development Courses organized by Turismo y Planificaci\u00f3n Costa del Sol, Provincial Council of M\u00e1laga.<\/p>\n

\n

June, July, and November 2014<\/strong>
Instructor in the Blended Training Plan for Tourism Entrepreneurs. GDR Sierra de las Nieves, M\u00e1laga. E-Marketing Techniques, Online Tourism Marketing, and Market Trends. <\/p>\n

\n

April 2014<\/strong>
Seminar in the CIOMIJAS Hotel Management Course: Hotel Distribution Channels on the Internet.<\/p>\n

\n

February 2014<\/strong>
Instructor in the CIOMIJAS Community Manager Course: Social Media Optimization, Online Reputation Management, and Metrics and ROAS in Social Media.<\/p>\n

\n

October 2010<\/strong>
Webseminar: “Energy Efficiency and Sustainability as an Innovation Tool.” Seville. Confederation of Entrepreneurs of Andalusia (CEA). <\/p>\n

\n

July 2010<\/strong>
Instructor in the University of M\u00e1laga summer course: “Innovation and Excellence in the Tourism Industry.”<\/p>\n

\n

February to March 2010<\/strong>
Instructor for the 1st Master’s in Tourism Planning and Management, promoted by the University of Almer\u00eda.<\/p>\n

\n

2007 \u2013 2008<\/strong>
Collaborating instructor at the Faculty of Tourism at the University of M\u00e1laga in the Master’s in New Technologies Applied to Tourism Business Marketing.<\/p>\n

\n

March 2007<\/strong>
Collaborating instructor in the V Master’s in Business Marketing (MBM): Pricing strategies. University of M\u00e1laga. <\/p>\n

\n

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Awards, certifications, and distinctions granted to Javier Ortiz.<\/h2>\n

Throughout his career, Javier has been recognized for his commitment to innovation, sustainability, and digital transformation in the tourism sector. These are some of the most relevant recognitions and certifications he has received. <\/p>\n

2026<\/strong>
\n150+ most influential tourism professionals in Spain 2026.<\/p>\n

2025<\/strong>
\nExpert in the Tourism specialization area of the sustainable and intelligent economic transformation strategy S4 Andalusia.<\/p>\n

\n

2023<\/strong>
\nDigital Tourism Consultant dTour Certificate, awarded by ACTA (Aristotle Certification Training & Assessment), spin-off of Aristotle University of Thessaloniki.<\/p>\n

\n

2017<\/strong>
\nDistinguished Alumni Award, granted by the Faculty of Tourism at the University of M\u00e1laga.<\/p>\n

\n

2011<\/strong>
\nSpecial Distinction at the ECOLINK +100 Business Club Awards.<\/p>\n

\n

2011<\/strong>
\nSocial Commitment and Sustainability Award, granted by EUSA Empresas University Center.<\/p>\n

\n

[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”CONFERENCES” icon_color=”#0420bf” toggle_icon=”3||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#0420bf” open_toggle_icon=”2||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ _module_preset=”default” title_level=”h1″ title_font=”|700|||||||” title_font_size=”22px” closed_title_font=”|700|||||||” closed_title_font_size=”22px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ admin_label=”Conferencias”]<\/p>\n

Javier Ortiz’s relevant experience in conferences and professional events.<\/h2>\n

Javier Ortiz has participated in over 100 national and international conferences on revenue management, hotel distribution, tourism innovation, and digital marketing. Discover all his presentations here. <\/p>\n

May 2026<\/strong>
\nConference at the Rural Tourism Congress COETUR “5 keys to how AI can boost a rural tourism business” organized by Escapada Rural.<\/p>\n

\n

March 2026<\/strong>
\nConference “Keys to digital marketing for hospitality.” Acelera PYME Office of CEM and Mahos M\u00e1laga. <\/p>\n

\n

February 2026<\/strong>
\nSpeaker at the Conference “\u00dabeda facing new tourism markets. Trends, marketing, and B2B agenda.” \u00dabeda Tourism. <\/p>\n

\n

February 2026<\/strong>
\nKeynote speaker at the International Conference: Bridging Job Brokers, Tourism Sector, and Refugee Integration for a Digital Skills Future. MAAS EU Project Final Conference in Uppsala, Sweden. <\/p>\n

\n

November 2025<\/strong>
\nSpeaker at the I Congress on Tourist Housing. Association of Tourist Housing of Galicia, Sanxenxo. <\/p>\n

\n

October 2025<\/strong>
\nSpeaker at TecnoHotel On Tour Santiago de Compostela. Roundtable: “Hotel profitability in Galicia: from forecast to direct booking.” <\/p>\n

\n

September 2025<\/strong>
\nData Management Workshop in the Tourism Sector, Best Practices Table. M\u00e1laga City Council and STO M\u00e1laga. <\/p>\n

\n

September 2025<\/strong>
\nSpeaker at Smart Travel News Roadshow M\u00e1laga: “The art of asking the machine: prompt engineering applied to revenue management.”<\/p>\n

\n

June 2025<\/strong>
\nSpeaker at the roundtable: “Optimizing the destination experience.” Technology and Tourism Congress, Fuerteventura 4.0. <\/p>\n

\n

June 2025<\/strong>
\nSpeaker at the roundtable: “Revenue Management: In-house management or outsourcing?” Global Revenue Forum Madrid. <\/p>\n

\n

May 2025<\/strong>
\nConference: “Smart Tourism: How to apply Generative AI and transform your business.” Tourism Department of the Commonwealth of Municipalities of Costa del Sol Axarqu\u00eda. <\/p>\n

\n

April 2025<\/strong>
\nConference: “Analysis and measurement of digital performance: parameters, techniques, and tools” for the European project DIBEST Interreg Atlantic.<\/p>\n

\n

March 2025<\/strong>
\nPanel discussion at NEXTSPAIN Forum M\u00e1laga: “IoT and sustainability in hotel and urban management.” Diario Sur and Telef\u00f3nica. <\/p>\n

\n

March 2025<\/strong>
\nSpeaker at Smart Travel News Roadshow Barcelona: “Demystifying OTA rankings.”<\/p>\n

\n

March 2025<\/strong>
\nPanel discussion at the Social Economy Conference: “Cooperative companies in the tourism sector.” University of C\u00e1diz. <\/p>\n

\n

January 2025<\/strong>
\nSpeaker at FiturTechY TechYNegocios Panel discussion: “The Money Lamp: Revenue Management and revenue optimization.”<\/p>\n

\n

November 2024<\/strong>
\nSpeaker at Live Webinar Chamber of Commerce of M\u00e1laga: “Maximizing results on social media. Artificial Intelligence and paid content strategies.”<\/p>\n

\n

September 2024<\/strong>
\nSpeaker at Canarias Destino Startup Roundtable: “Emerging technologies applied to tourism.”<\/p>\n

\n

May 2024<\/strong>
\nSpeaker at the Social Economy, SDGs, and Political Economy Conference: “Sextaplanta, a success story in the social economy.” Faculty of Law, University of M\u00e1laga. <\/p>\n

\n

April 2024<\/strong>
\nPanel discussion at the II Updating Hotelero Hosteltur: “Landing strategy in SMEs.”<\/p>\n

\n

March 2024<\/strong>
\nSpeaker at the Tourism Sector Business Conference: “Achieve commercial success in the AI era.” M\u00e1laga City Council, IMFE, and FAECTA. <\/p>\n

\n

February 2024<\/strong>
\nSpeaker at Tecnohotel OnTour Seville 2024: “The 5+1 fundamentals of hotel revenue management.”<\/p>\n

\n

June 2023<\/strong>
\nSpeaker at Tecnohotel Forum Barcelona 2023: “The role of SEO and SEM in direct hotel bookings: Coordination with revenue management is the secret.”<\/p>\n

\n

April 2023<\/strong>
\nSpeaker at Tecnohotel OnTour M\u00e1laga 2023: “Positioning in hotel search engines. How OTA rankings work.”<\/p>\n

\n

December 2022<\/strong>
\nSpeaker at the Webinar Series “Tech for Good by NESI”: “How to link Technology and Sustainability.” Company success stories. <\/p>\n

\n

April 2022<\/strong>
\nSpeaker at the Oviedo Becomes Digital Forum: Innovative Technologies for Heritage Enhancement. Organized by Oviedo Emprende and CTIC. <\/p>\n

\n

April 2022<\/strong>
\nSpeaker at the Conversing with Experts Forum: Challenges and Trends in the Tourism Sector for 2022. Organized by IMFE, M\u00e1laga City Council. <\/p>\n

\n

November 2021<\/strong>
\nSpeaker at the Technology and Tourism Forum, Fuerteventura Tourism.<\/p>\n

\n

October 2021<\/strong>
\nConference: “The Direct Booking Challenge.” Vitur Summit 2021. <\/p>\n

\n

July 2020<\/strong>
\nParticipation in roundtable: “Analysis from the South.” Course: Reinventing and redesigning tourism: avoiding traps and seizing opportunities in the post-COVID era. CIFAL and FGUMA. <\/p>\n

\n

October 2019<\/strong>
\nConference: “Digital Strategy for Independent Hotels.” Innowave Summit 2019, Varna, Bulgaria. <\/p>\n

\n

October 2019<\/strong>
\nConference: “Digital Strategy in Tourism and Google My Business.” Travelgram Conference organized by Torremolinos City Council. <\/p>\n

\n

September 2019<\/strong>
\nConference: “Tourism Brand of Costa del Sur, Dominican Republic.” Destino Capital Forum. Santo Domingo (DR). <\/p>\n

\n

February 2019<\/strong>
\nConference: “BrandingBar. Brand design and development in the digital hospitality environment.” Conference organized by Andaluc\u00eda Lab within the H&T 2019 Fair program. <\/p>\n

\n

November 2018<\/strong>
\nConference: “Digital strategy for tourist destinations. Development of sustainable tourism products.” Universidad Cat\u00f3lica Tecnol\u00f3gica de Barahona, Dominican Republic. <\/p>\n

\n

September 2018<\/strong>
\nConference: “Trends in digital tourism distribution.” Digital tourism conference organized by Windup School. <\/p>\n

\n

June 2018<\/strong>
\nConference: “10 digital trends for tourist accommodations.” E2e Networking Forum on Tourism and Technology, Confederation of Entrepreneurs of Andalusia and M\u00e1laga. <\/p>\n

\n

March 2018<\/strong>
\nMasterclass: “10 Trends in Tourism Digital Marketing.” Entrepreneurs Forum Cluster “Exquisitos y Malague\u00f1os.” IMFE, M\u00e1laga City Council. <\/p>\n

\n

February 2018<\/strong>
\nConference: “Digital tourism distribution channels.” Tourism business acceleration program Costa del Sol Tourism Hub. <\/p>\n

\n

May 2017<\/strong>
\nPresentation: “3 Challenges, Opportunities, and Advice on the Digital Economy.” Digital Business Summit, ESIC M\u00e1laga. <\/p>\n

\n

February 2017<\/strong>
\nConference: “Unique Accommodation in destination.” Casares Tourism Board, Casares City Council. <\/p>\n

\n

November 2016<\/strong>
\nWorkshop: “5 keys to marketing accommodation online.” XII Professional Tourism Marketing Meeting, TRAMA 2016. <\/p>\n

\n

October 2016<\/strong>
\nModeration of the roundtable: “Trends and innovation projects in the application of ICT to tourism.” International Congress Turitec 2016. <\/p>\n

\n

October 2016<\/strong>
\nConference: “3 Keys to Online Reputation.” Online Reputation Event organized by La Opini\u00f3n de M\u00e1laga. <\/p>\n

\n

September 2016<\/strong>
\nConference: “The digital divide in tourism SMEs.” UNIA summer course, International University of Andalusia. <\/p>\n

\n

May 2016<\/strong>
\nWorkshop: “Hotel online distribution optimization techniques.” Chamber of Commerce of M\u00e1laga. <\/p>\n

\n

May 2016<\/strong>
\nPre Lab Workshop: “Hotel online distribution optimization techniques.” HORECA C\u00e1diz, Andaluc\u00eda Lab. <\/p>\n

\n

April 2016<\/strong>
\nConference: “Social Networks and Collective Entrepreneurship. 6 Digital Entrepreneurship Ideas”. Innovation, Cooperativism and Rural Women Seminars. Diputaci\u00f3n de M\u00e1laga. <\/p>\n

\n

October 2014<\/strong>
\nPre-Lab Workshop: “Techniques for Optimizing Online Hotel Distribution”. Andaluc\u00eda Lab. <\/p>\n

\n

June 2014<\/strong>
\nSpeaker at the 1st Digital Business Summit by ICEMD at Andaluc\u00eda Lab. ESIC Business School’s Institute of Digital Economy. <\/p>\n

\n

May 2014<\/strong>
\nTraining Sessions: “Social Networks for Businesses and Entrepreneurs”. Business Incubator, Humilladero. <\/p>\n

\n

May 2012<\/strong>
\nSpeaker: Technical Sessions on Advances in Digital Tourism Technologies and E-commerce. Innova Marbella. Andalusian Association of Telecommunications Technical Engineers. <\/p>\n

\n

March 2012<\/strong>
\nSpeaker: Forum “Smart Business Strategies, Sustainability and Tourism”. Andaluc\u00eda Lab, Marbella. Title: Responsible Tourism. A Differentiation Strategy for Hotels. <\/p>\n

\n

January 2012<\/strong>
\nSpeaker: Sustainability and Tourism Forum, FITUR GREEN, Madrid. Hotel Technological Institute. Title: Sustainable Initiatives in Hotels. <\/p>\n

\n

November 2011<\/strong>
\nSpeaker: XVI AECIT Congress, Marbella. Title: Effects of the Technological Revolution on Tourism. <\/p>\n

\n

October 2010<\/strong>
\nSpeaker: VI Professional Meeting of Tourist Marketing TRAMA 2010, Priego de C\u00f3rdoba. Title: Market Segmentation. Marketing Strategy in Sustainable Tourism. <\/p>\n

\n

March 2010<\/strong>
\nSpeaker: V Pow-Wow Experience Adventure, ECOtourism & Expeditions at ITB Berlin, Germany. Title: Responsible Strategies in Hospitality Industry. <\/p>\n

\n

January\u2013December 2009<\/strong>
\nOrganizer and Moderator: Business Acceleration Sessions for the Andalusian Tourism Industry. Ministry of Tourism, Junta de Andaluc\u00eda. <\/p>\n

\n

June 2009<\/strong>
\nSpeaker: SMX Madrid 2009. Techniques for Online Brand Reputation Management and Web Positioning. <\/p>\n

\n

March 2009<\/strong>
\nSpeaker: I Tourism Marketing Conference, \u00dabeda. Title: Marketing as an Accessible, Effective, and Economical Strategy for Small Tourism Businesses in the Rural Segment. <\/p>\n

\n

January 2009<\/strong>
\nSpeaker: SMX Travel @ FITUR Madrid 2009. Title: Professional Services for Andalusian Tourism Companies (G2B), Turismo Andaluz SA. <\/p>\n

\n

[\/et_pb_toggle][et_pb_toggle title=”TEACHING” icon_color=”#0420bf” toggle_icon=”3||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#0420bf” open_toggle_icon=”2||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ _module_preset=”default” title_level=”h1″ title_font=”|700|||||||” title_font_size=”22px” closed_title_font=”|700|||||||” closed_title_font_size=”22px” hover_enabled=”0″ global_colors_info=”{}” admin_label=”Formaci\u00f3n” sticky_enabled=”0″]<\/p>\n

Javier Ortiz’s most relevant experience as a teacher, digital training, and in-company training.<\/h2>\n

Javier combines his professional activity with a solid teaching career, collaborating for over 15 years with universities, master’s programs, and specialized programs in tourism, technology, and digital marketing.<\/p>\n

2010 \u2013 present<\/strong>
Professor at the Faculty of Tourism at the University of M\u00e1laga in the Master’s in Electronic Tourism: Technologies Applied to Tourism Management and Marketing.<\/p>\n

\n

2010 \u2013 present<\/strong>
Professor at the Faculty of Tourism at the University of M\u00e1laga in the Master’s in Hotel Management and Administration.<\/p>\n

\n

2022 \u2013 present<\/strong>
Professor of the University Extension Course in Revenue Management for Tourism Companies, Faculty of Tourism, University of M\u00e1laga.<\/p>\n

\n

April 2026<\/strong>
Course on Fundamentals of Revenue Management and Online Channel Management: From Booking to AI. IES P\u00e9rez de Guzman, Ronda. <\/p>\n

\n

2023 \u2013 2024<\/strong>
Instructor in the Vocational Training for Employment Courses (MIE) of the General Foundation of the University of M\u00e1laga. Courses in Hotel Reservation Management and Sales Techniques (Upselling). <\/p>\n

\n

2014 \u2013 2023<\/strong>
Speaker at Andaluc\u00eda Lab Workshops on Hotel Search Engine Positioning Techniques and Revenue Management Techniques.<\/p>\n

\n

2018 \u2013 2022<\/strong>
Project Mentor at Tourism Hub of Turismo y Planificaci\u00f3n Costa del Sol.<\/p>\n

\n

2013 \u2013 2020<\/strong>
Instructor in the Master’s in Foreign Trade (MIE) at the Chamber of Commerce of M\u00e1laga. Subject: Tourism Sector Internationalization. <\/p>\n

\n

April 2022<\/strong>
Speaker at the roundtable: “Tourism innovation, engine of transformation,” in the course *The Pillars of the New Tourism Model: Towards Recovery through Sustainability*. Universidad Internacional Men\u00e9ndez Pelayo. <\/p>\n

\n

October and November 2017<\/strong>
Instructor in the Tourism Business Creation and Development Courses organized by Turismo y Planificaci\u00f3n Costa del Sol, Provincial Council of M\u00e1laga.<\/p>\n

\n

June, July, and November 2014<\/strong>
Instructor in the Blended Training Plan for Tourism Entrepreneurs. GDR Sierra de las Nieves, M\u00e1laga. E-Marketing Techniques, Online Tourism Marketing, and Market Trends. <\/p>\n

\n

April 2014<\/strong>
Seminar in the CIOMIJAS Hotel Management Course: Hotel Distribution Channels on the Internet.<\/p>\n

\n

February 2014<\/strong>
Instructor in the CIOMIJAS Community Manager Course: Social Media Optimization, Online Reputation Management, and Metrics and ROAS in Social Media.<\/p>\n

\n

October 2010<\/strong>
Webseminar: “Energy Efficiency and Sustainability as an Innovation Tool.” Seville. Confederation of Entrepreneurs of Andalusia (CEA). <\/p>\n

\n

July 2010<\/strong>
Instructor in the University of M\u00e1laga summer course: “Innovation and Excellence in the Tourism Industry.”<\/p>\n

\n

February to March 2010<\/strong>
Instructor for the 1st Master’s in Tourism Planning and Management, promoted by the University of Almer\u00eda.<\/p>\n

\n

2007 \u2013 2008<\/strong>
Collaborating instructor at the Faculty of Tourism at the University of M\u00e1laga in the Master’s in New Technologies Applied to Tourism Business Marketing.<\/p>\n

\n

March 2007<\/strong>
Collaborating instructor in the V Master’s in Business Marketing (MBM): Pricing strategies. University of M\u00e1laga. <\/p>\n

\n

[\/et_pb_toggle][et_pb_toggle title=”AWARDS” icon_color=”#0420bf” toggle_icon=”3||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#0420bf” open_toggle_icon=”2||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h1″ title_font=”|700|||||||” title_font_size=”22px” closed_title_font=”|700|||||||” closed_title_font_size=”22px” global_colors_info=”{}” admin_label=”Premios”]<\/p>\n

Awards, certifications, and distinctions granted to Javier Ortiz.<\/h2>\n

Throughout his career, Javier has been recognized for his commitment to innovation, sustainability, and digital transformation in the tourism sector. These are some of the most relevant recognitions and certifications he has received. <\/p>\n

2026<\/strong>
150+ Most Influential Tourism Professionals in Spain 2026.<\/p>\n

2025<\/strong>
Expert in the Tourism specialization area of the S4 Andaluc\u00eda Sustainable and Smart Economic Transformation Strategy.<\/p>\n

\n

2023<\/strong>
Certified Digital Tourism Consultant dTour, awarded by ACTA (Aristotle Certification Training & Assessment), a spin-off of Aristotle University of Thessaloniki.<\/p>\n

\n

2017<\/strong>
Honorary Alumni Award, granted by the Faculty of Tourism of the University of M\u00e1laga.<\/p>\n

\n

2011<\/strong>
Special Distinction in the ECOLINK +100 Business Club Awards.<\/p>\n

\n

2011<\/strong>
Social Commitment and Sustainability Award, granted by the EUSA University Center for Businesses.<\/p>\n

\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Inicio<\/a><\/span><\/span>Javier Ortiz S\u00e1nchez is from M\u00e1laga and a father of three. He holds a Master’s in Digital Business from ESIC Business & Marketing School, a BA in International Tourism and Hotel Management from London South Bank University, and a Diploma in Tourism from the Faculty of Tourism at the University of M\u00e1laga. Javier lived in […]<\/p>\n","protected":false},"author":3,"featured_media":6337,"parent":7953,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-7991","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nJavier Ortiz Sanchez | Sextaplanta - Agencia Digital de Turismo<\/title>\n<meta name=\"description\" content=\"Javier Ortiz is CEO & Co-Founder at Sextaplanta. 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