{"id":7999,"date":"2026-07-07T11:12:35","date_gmt":"2026-07-07T09:12:35","guid":{"rendered":"https:\/\/sextaplanta.com\/digital-communication\/online-reputation\/"},"modified":"2026-07-07T11:12:35","modified_gmt":"2026-07-07T09:12:35","slug":"online-reputation","status":"publish","type":"page","link":"https:\/\/sextaplanta.com\/en\/services\/digital-communication\/online-reputation\/","title":{"rendered":"Online Reputation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_header title=&#8221;Social media management services&#8221; subhead=&#8221;Digital communication on social networks for hotels and tourist apartments&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;65&#8243; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;on&#8221; _builder_version=&#8221;4.23&#8243; menu_font=&#8221;|600|||||||&#8221; menu_font_size=&#8221;16px&#8221; background_color=&#8221;gcid-d04e89fd-3f2d-4300-95f5-cf712a2cb39a&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-d04e89fd-3f2d-4300-95f5-cf712a2cb39a%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Online reputation<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]The two main aspects of a brand&#8217;s presence in the digital environment in general and on social networks in particular are customer acquisition on one hand and the communication of values that give the brand personality and a positive and solid presence.<\/p>\n<p>Constant interaction with our audience, combined with the normal vicissitudes of our business&#8217;s day-to-day operations, can sometimes generate uncomfortable situations that could call into question our good reputation as a brand and as a company. These are known as online reputation crises. <\/p>\n<p>But there is no need to sound the alarm, as positive conclusions can\u2014and should\u2014be drawn from all, absolutely all, of these crises. An online reputation crisis, intelligently managed, regardless of the reason it was generated, is always, always an opportunity for our brand to display all its personality and positive values to emerge strengthened from it. <\/p>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Fondo-Sextaplanta-Ciudad.webp&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; hover_enabled=&#8221;0&#8243; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Fondo-Sextaplanta-Ciudad&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;ARE YOU INTERESTED?&#8221; button_url=&#8221;https:\/\/sextaplanta.com\/en\/contact\/&#8221; button_text=&#8221;Contact&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Leave us your details and we will call you<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online reputation The two main aspects of a brand&#8217;s presence in the digital environment in general and on social networks in particular are customer acquisition on one hand and the communication of values that give the brand personality and a positive and solid presence. 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