{"id":8235,"date":"2026-07-07T11:18:33","date_gmt":"2026-07-07T09:18:33","guid":{"rendered":"https:\/\/sextaplanta.com\/services\/digital-training\/the-travellin-brand-tourism-brand-design-workshop\/"},"modified":"2026-07-07T11:18:34","modified_gmt":"2026-07-07T09:18:34","slug":"the-travellin-brand-tourism-brand-design-workshop","status":"publish","type":"page","link":"https:\/\/sextaplanta.com\/en\/services\/digital-training\/the-travellin-brand-tourism-brand-design-workshop\/","title":{"rendered":"The Travellin Brand. Tourism brand design workshop"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_header title=&#8221;THE TRAVELLIN&#039; BRAND. TOURISM BRAND DESIGN AND DEVELOPMENT WORKSHOP IN THE DIGITAL ENVIRONMENT &#8221; subhead=&#8221;Workshops, seminars and talks&#8221; content_max_width=&#8221;none&#8221; admin_label=&#8221;Fullwidth Header&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-6ca8ef91-d511-4330-812d-b03494296f2f&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; hover_enabled=&#8221;0&#8243; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-6ca8ef91-d511-4330-812d-b03494296f2f%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; height=&#8221;30px&#8221; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Sextaplanta_Simbolo_Azul.png&#8221; alt=&#8221;digital distribution icon&#8221; title_text=&#8221;Sextaplanta_Blue_Symbol&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.23&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; hover_enabled=&#8221;0&#8243; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; width=&#8221;120px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Investing in your brand is investing in your business, investing in yourself. An investment that can turn into different kinds of benefits. Presenting a polished image in the fiercely competitive digital environment is essential to earn the consideration and respect of our target audience. And that respect will translate into loyal customers. Building a strong brand supports the economic viability and sustainability of projects. If the most successful tourism companies have one thing in common, it is a solid, recognisable brand, capable of representing the values they want to convey.     <\/p>\n<p><strong>The Travellin\u2019 Brand<\/strong> is a workshop aimed at companies and professionals in the tourism sector who are interested in strengthening their brand image in order to have a more solid, successful and memorable presence in the digital environment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;NAMING&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x3d;||divi||400&#8243; icon_placement=&#8221;left&#8221; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>How to carry out the necessary steps, taking into account the key aspects of the creative and strategic process of naming a tourism brand.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;GRAPHIC DESIGN&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x3d;||divi||400&#8243; icon_placement=&#8221;left&#8221; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>How to identify whether our company\u2019s brand meets the technical requirements needed to be adapted to the new digital media.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;DIGITAL STRATEGY&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x3d;||divi||400&#8243; icon_placement=&#8221;left&#8221; admin_label=&#8221;Blurb&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>How to integrate the brand into digital media and maintain a direct relationship with the company\u2019s business model.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_tabs _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;WHO IS IT FOR?&#8221; _builder_version=&#8221;4.16&#8243; body_font=&#8221;||||&#8221; body_line_height=&#8221;2em&#8221; tab_font=&#8221;||||&#8221; tab_line_height=&#8221;2em&#8221; body_line_height_tablet=&#8221;2em&#8221; body_line_height_phone=&#8221;2em&#8221; tab_line_height_tablet=&#8221;2em&#8221; tab_line_height_phone=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Companies and business owners who want to develop a new brand image as well as redesign an existing one. Industry professionals who want to understand the relationship between brand and ROI, as well as the link between consumer and brand. <\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;OBJECTIVES&#8221; _builder_version=&#8221;4.16&#8243; body_font=&#8221;||||&#8221; body_line_height=&#8221;2em&#8221; tab_font=&#8221;||||&#8221; tab_line_height=&#8221;2em&#8221; body_line_height_tablet=&#8221;2em&#8221; body_line_height_phone=&#8221;2em&#8221; tab_line_height_tablet=&#8221;2em&#8221; tab_line_height_phone=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Learn the basic technical aspects of branding.<\/li>\n<li>Identify best practices in brand development.<\/li>\n<li>Provide an overview of the story behind a brand.<\/li>\n<li>How to integrate the tourism brand into the digital ecosystem.<\/li>\n<li>Identify the relationship between brand and the Billboard effect.<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;SPEAKER&#8221; _builder_version=&#8221;4.16&#8243; body_font=&#8221;||||&#8221; body_line_height=&#8221;2em&#8221; tab_font=&#8221;||||&#8221; tab_line_height=&#8221;2em&#8221; body_line_height_tablet=&#8221;2em&#8221; body_line_height_phone=&#8221;2em&#8221; tab_line_height_tablet=&#8221;2em&#8221; tab_line_height_phone=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Michele Geroldi<\/strong> is CDO of <strong>Sextaplanta<\/strong>, a digital tourism agency, and delivers this practical workshop on tourism brand development and its integration into digital media.<\/p>\n<p>Michele has developed numerous tourism brands and implements effective digital strategies for online marketing and digital communication.<\/p>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/michele-geroldi-sextaplanta-1.jpg&#8221; alt=&#8221;Javier Ortiz. Minube Talks M\u00e1laga &#8221; title_text=&#8221;michele-geroldi-sextaplanta&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; always_center_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.23&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_fullwidth_header title=&#8221;CONTENTS&#8221; text_orientation=&#8221;center&#8221; content_max_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 1&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Verbal identity<\/strong>. How a brand name is built: <em>naming<\/em>. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 2&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Validation of <em>naming<\/em><\/strong>. Linguistic and legal validation processes for a brand name. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 3&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Graphic identity<\/strong>. Elements that define a brand\u2019s graphic identity. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 4&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Types of graphic identities<\/strong>. Differences between logos, symbols, imagotypes and isologos. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 5&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Typefaces<\/strong>. What typefaces are and how to use them in brands. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;MODULE 6&#8243; image_icon_width=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#2ea3f2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; image_max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Colours<\/strong>. The role colour plays in a brand. 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