{"id":8130,"date":"2026-07-07T11:15:34","date_gmt":"2026-07-07T09:15:34","guid":{"rendered":"https:\/\/sextaplanta.com\/project\/brand-development-branding-and-naming-for-costa-del-sur\/"},"modified":"2026-07-07T11:15:35","modified_gmt":"2026-07-07T09:15:35","slug":"brand-development-branding-and-naming-for-costa-del-sur","status":"publish","type":"project","link":"https:\/\/sextaplanta.com\/en\/project\/brand-development-branding-and-naming-for-costa-del-sur\/","title":{"rendered":"Brand Development, Branding and Naming for Costa del Sur"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; transparent_background=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/05-costa-del-sur_diseno_grafico_sextaplanta.jpg&#8221; title_text=&#8221;05-costa-del-sur_diseno_grafico_sextaplanta&#8221; admin_label=&#8221;Imagen de anchura completa&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@&#8221; subhead=&#8221;Naming and graphic design&#8221; admin_label=&#8221;Fullwidth Header&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;title&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>inspired by the natural and cultural richness of the Dominican Republic<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Client<\/strong><span>: Fundaci\u00f3n Cidela \/ IDDI<\/span><br \/><strong>Country<\/strong><span>: Dominican Republic<\/span><span><\/span><br \/><strong>Year<\/strong><span>: 2019<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The &#8216;Costa del Sur&#8217; brand is inspired by the natural and cultural richness of the eight provinces in the southern region of the Dominican Republic. The larimar mineral, a semi-precious stone unique to the country, was used as a reference, combined with the shape of the region&#8217;s map, to convey an authentic and representative visual identity. This inspiration brings to life a design that seeks to reflect the diversity and beauty of the destination, integrating the unique characteristics of each province into a harmonious whole that invites visitors to discover the essence of the Dominican coast.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Costa-del-Sur-Logo-Sextaplanta.jpg&#8221; title_text=&#8221;Costa-del-Sur-Logo-Sextaplanta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A modular design that integrates and represents<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The visual identity of &#8216;Costa del Sur&#8217; was built from the union of geometric shapes representing each of the eight provinces in the region. The visual elements overlap to reflect the integration and richness of the territory. Each province has a distinctive color, which provides its own identity within the overall brand, while the shape and arrangement of the elements suggest connection and a sense of community. This modular structure allows the brand to be represented both as a unified whole and through each province separately.   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/02-costa-del-sur_diseno_grafico_sextaplanta.jpg&#8221; title_text=&#8221;02-costa-del-sur_diseno_grafico_sextaplanta&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/03-costa-del-sur_diseno_grafico_sextaplanta.jpg&#8221; title_text=&#8221;03-costa-del-sur_diseno_grafico_sextaplanta&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Vibrant colors that evoke the beauty of the south<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The color palette of &#8216;Costa del Sur&#8217; is vibrant and diverse, inspired by the variety of landscapes and cultural richness of the region. Warm and cool tones were used to represent the land, sea, sky and sun, evoking the diversity of experiences the destination has to offer. The chosen typography is clear and modern, providing an accessible and dynamic image that complements the visual richness of the logo. This combination of colors and typography ensures that the brand is eye-catching and easily recognizable, conveying the welcoming and multifaceted spirit of Costa del Sur.   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;100px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/06-costa-del-sur_diseno_grafico_sextaplanta.jpg&#8221; title_text=&#8221;06-costa-del-sur_diseno_grafico_sextaplanta&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/04-costa-del-sur_diseno_grafico_sextaplanta.jpg&#8221; title_text=&#8221;04-costa-del-sur_diseno_grafico_sextaplanta&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_portfolio title=&#8221;Other Graphic Designs&#8221; include_categories=&#8221;146&#8243; show_date=&#8221;off&#8221; admin_label=&#8221;Fullwidth Portfolio&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; auto=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_portfolio][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>inspired by the natural and cultural richness of the Dominican RepublicClient: Fundaci\u00f3n Cidela \/ IDDICountry: Dominican RepublicYear: 2019The &#8216;Costa del Sur&#8217; brand is inspired by the natural and cultural richness of the eight provinces in the southern region of the Dominican Republic. The larimar mineral, a semi-precious stone unique to the country, was used as [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7493,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[160,166,163],"project_tag":[],"class_list":["post-8130","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-graphic-design","project_category-naming","project_category-tourist-destinations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Development, Branding and Naming for Costa del Sur | Sextaplanta - Agencia Digital de Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sextaplanta.com\/en\/project\/brand-development-branding-and-naming-for-costa-del-sur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Development, Branding and Naming for Costa del Sur | Sextaplanta - Agencia Digital de Turismo\" \/>\n<meta property=\"og:description\" content=\"inspired by the natural and cultural richness of the Dominican RepublicClient: Fundaci\u00f3n Cidela \/ IDDICountry: Dominican RepublicYear: 2019The &#039;Costa del Sur&#039; brand is inspired by the natural and cultural richness of the eight provinces in the southern region of the Dominican Republic. 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