{"id":8141,"date":"2026-07-07T11:15:50","date_gmt":"2026-07-07T09:15:50","guid":{"rendered":"https:\/\/sextaplanta.com\/project\/alojamientos-isabel-brand-development\/"},"modified":"2026-07-07T11:15:50","modified_gmt":"2026-07-07T09:15:50","slug":"alojamientos-isabel-brand-development","status":"publish","type":"project","link":"https:\/\/sextaplanta.com\/en\/project\/alojamientos-isabel-brand-development\/","title":{"rendered":"Alojamientos Isabel Brand Development"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”section” _builder_version=”4.16″ background_color=”gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f” transparent_background=”off” locked=”off” global_colors_info=”{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}”][et_pb_fullwidth_image src=”https:\/\/sextaplanta.com\/wp-content\/uploads\/01-alojamientos-isabel-diseno-grafico-sextaplanta-agencia-digital-turismo.jpg” title_text=”01-alojamientos-isabel-diseno-grafico-sextaplanta-agencia-digital-turismo” admin_label=”Imagen de anchura completa” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” subhead=”Graphic design” admin_label=”Fullwidth Header” _builder_version=”4.27.0″ _dynamic_attributes=”title” background_color=”rgba(255, 255, 255, 0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”40px” text_line_height=”1em” global_colors_info=”{}”]<\/p>\n

Digital branding with a family essence<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Client<\/strong>: Alojamientos Isabel
\nProvince<\/strong>: M\u00e1laga
\nYear<\/strong>: 2018[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

When we met the family business behind Alojamientos Isabel, we discovered a project undergoing a complete transformation. After a long and successful history of bringing their services closer to their clients, the company needed to bring its product to the internet, and for this, it required a complete rebranding of its image. The Alojamientos Isabel branding project maintained the essence of the proper name in the naming but incorporated new visual elements to highlight its entire accommodation offering. <\/p>\n

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Multi-product branding<\/p>\n

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Alojamientos Isabel offers three distinct tourist accommodation options, all sharing a common denominator: a family-like approach. For this reason, we needed to create a set of related brands for each product that would still form part of a unified whole, thus facilitating a consistent message for the public and ensuring all products complemented each other within a varied tourist offering. <\/p>\n

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Brand consistency and digital identity.<\/p>\n

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Every development of a tourist brand requires the creation of a corporate identity that thrives within the digital tourism ecosystem, conveying its unique values. In addition to creating the brand and adapting it to the digital environment, we have planned specific applications for other formats. <\/p>\n

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Digital branding with a family essenceClient: Alojamientos Isabel Province: M\u00e1laga Year: 2018When we met the family business behind Alojamientos Isabel, we discovered a project undergoing a complete transformation. 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