{"id":8262,"date":"2026-07-07T11:20:30","date_gmt":"2026-07-07T09:20:30","guid":{"rendered":"https:\/\/sextaplanta.com\/project\/brand-development-branding-and-naming-for-hotel-la-brisa-del-mar\/"},"modified":"2026-07-07T11:20:31","modified_gmt":"2026-07-07T09:20:31","slug":"brand-development-branding-and-naming-for-hotel-la-brisa-del-mar","status":"publish","type":"project","link":"https:\/\/sextaplanta.com\/en\/project\/brand-development-branding-and-naming-for-hotel-la-brisa-del-mar\/","title":{"rendered":"Brand Development, Branding, and Naming for Hotel La Brisa del Mar"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f&#8221; transparent_background=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/Hotel_la_brisa_del_mar_logotipo_Sextaplanta.jpg&#8221; title_text=&#8221;Hotel_la_brisa_del_mar_logo_Sextaplanta&#8221; admin_label=&#8221;Imagen de anchura completa&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@&#8221; subhead=&#8221;Graphic design&#8221; admin_label=&#8221;Fullwidth Header&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;title&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Calm and authenticity inspired by the Mediterranean breeze<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Client<\/strong><span>: Cortijo San Isidro<\/span><br \/><strong>Province<\/strong><span>: M\u00e1laga<\/span><span><\/span><br \/><strong>Year<\/strong><span>: 2023<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The &#8216;La Brisa del Mar&#8217; brand is inspired by the relaxed atmosphere and freshness of Estepona&#8217;s Mediterranean coast. The choice of name and visual elements aims to evoke the feeling of being near the sea, enjoying the breeze and the calm offered by a small, family-run hotel. The design conveys the authenticity of a cozy seaside experience, ideal for those seeking a retreat with a personal and homey touch.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/03-Diseno-Grafico-Sextaplanta-Hotel-La-Brisa-del-Mar-Estepona.jpg&#8221; title_text=&#8221;03 Graphic Design Sextaplanta Hotel La Brisa del Mar Estepona&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A visual identity reflecting freshness and warmth<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The visual identity of &#8216;La Brisa del Mar&#8217; combines a calligraphic logo that simulates the gentle movement of the sea breeze with a circular symbol that encapsulates the essence of the sea. The fluid, handcrafted typography reinforces the hotel&#8217;s family-oriented and welcoming character, conveying warmth and proximity. The graphic elements are designed to evoke the simplicity and authenticity of a relaxing stay in a coastal setting.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sextaplanta.com\/wp-content\/uploads\/02-Diseno-Grafico-Sextaplanta-Hotel-La-Brisa-del-Mar-Estepona.jpg&#8221; title_text=&#8221;02 Graphic Design Sextaplanta Hotel La Brisa del Mar Estepona&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Coastal tones and fluid lettering that invite relaxation<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The &#8216;La Brisa del Mar&#8217; color palette is based on blue and gray tones that evoke the sea and the sky, reflecting the freshness of Estepona&#8217;s coastal environment. The typography used in the logo is calligraphic and elegant, reinforcing the boutique character and attention to detail that defines the hotel. Every brand design decision is intended to convey a unique experience, where tranquility and family comfort take center stage.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_portfolio title=&#8221;Other Graphic Designs&#8221; include_categories=&#8221;146&#8243; show_date=&#8221;off&#8221; admin_label=&#8221;Fullwidth Portfolio&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; auto=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_portfolio][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calm and authenticity inspired by the Mediterranean breezeClient: Cortijo San IsidroProvince: M\u00e1lagaYear: 2023The &#8216;La Brisa del Mar&#8217; brand is inspired by the relaxed atmosphere and freshness of Estepona&#8217;s Mediterranean coast. 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