[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”section” _builder_version=”4.16″ background_color=”gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f” transparent_background=”off” locked=”off” global_colors_info=”{%22gcid-e849dfb7-8354-48c7-a6cd-f95c7c2c562f%22:%91%22background_color%22%93}”][et_pb_fullwidth_image src=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Andalucia-nexus-1.png” title_text=”Andalucia-nexus-1″ admin_label=”Imagen de anchura completa” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” subhead=”Graphic design” admin_label=”Fullwidth Header” _builder_version=”4.27.4″ _dynamic_attributes=”title” background_color=”rgba(255, 255, 255, 0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”40px” text_line_height=”1em” global_colors_info=”{}”]<\/p>\n
A brand that connects with innovation and tourism.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Client<\/strong>: Turismo Andaluz [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The Andaluc\u00eda NEXUS<\/strong> brand was created with the objective of providing a cohesive representation of the tourism innovation ecosystem promoted by the Regional Government of Andalusia. The challenge consisted of developing a distinctive naming strategy and a versatile visual identity that could be deployed across the various verticals that make up this knowledge hub: data, talent, lab, future, and audiences. At Sextaplanta, we proposed the name ‘NEXUS’ as an alternative to ‘Hub’, seeking a word that better reflected the essence of connection, networking, and professional community without generating potential misconceptions. The graphic proposal enhances clarity, modular structure, and adaptation to different institutional and sectoral contexts. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sextaplanta.com\/wp-content\/uploads\/outdoor-poster-mockup-andalucia-NEXUS.jpg” title_text=”outdoor-poster-mockup-andalucia-NEXUS” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”40px” text_line_height=”1em” global_colors_info=”{}”]<\/p>\n A modular visual system that adds value and identifies each initiative<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The visual identity of Andaluc\u00eda NEXUS is articulated through the “+” symbol, a graphic resource that conveys the idea of adding, expanding, and connecting. This symbol functions as the backbone of a modular system that allows for the integration of distinct verticals\u2014such as +data, +talent, or +lab\u2014while maintaining consistency with the parent brand. Each vertical has its own color and personality, facilitating immediate recognition and providing each line of work with a solid identity aligned with the values of the NEXUS ecosystem. The result is a flexible, clear brand architecture prepared for growth. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Andalucia-nexus-2.jpg” title_text=”Andalucia-nexus-2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”40px” text_line_height=”1em” global_colors_info=”{}”]<\/p>\n A brand prepared to project Andalusia into the digital world<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The Andaluc\u00eda NEXUS graphic system has been designed to easily adapt to multiple formats and environments: from physical signage to web environments, social media, institutional presentations, or interactive applications. Its clean and modular style favors coexistence with other brands in the Andalusian tourism ecosystem, reinforcing its institutional role without losing its own identity. The digital, modern, and innovative character of this brand is also a statement of intent: to position Andalusia as an international benchmark in the development of technological solutions for the tourism of the future. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”100px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Nexus-Presentacion.jpg” title_text=”Nexus-Presentation” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sextaplanta.com\/wp-content\/uploads\/Nexus_evento_1.jpg” title_text=”Nexus_event_1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”section” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_fullwidth_portfolio title=”Other Graphic Designs” include_categories=”146″ show_date=”off” admin_label=”Fullwidth Portfolio” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” auto=”on” global_colors_info=”{}”][\/et_pb_fullwidth_portfolio][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" A brand that connects with innovation and tourism.Client: Turismo AndaluzProvince: M\u00e1lagaYear: 2024The Andaluc\u00eda NEXUS brand was created with the objective of providing a cohesive representation of the tourism innovation ecosystem promoted by the Regional Government of Andalusia. The challenge consisted of developing a distinctive naming strategy and a versatile visual identity that could be deployed […]<\/p>\n","protected":false},"author":3,"featured_media":7379,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[160],"project_tag":[],"class_list":["post-8272","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-graphic-design"],"yoast_head":"\n
Province<\/strong>: M\u00e1laga
Year<\/strong>: 2024<\/p>\n