Digital Commercial Action Plan

Digital Commercial Action Plan for product clubs of the Qualifica Plan

Digital Commercial Action Plan

Client: Consorcio Qualifica
Completion: April 2015

Tourism digital strategy project

The client requested us to design a comprehensive strategy for the commercialization of the products and services of the companies that make up the product clubs of the Consorcio Qualifica.

To carry out the project, we attended the periodic meetings of the clubs, which are also attended by members of the companies, and shared the strategic possibilities while gathering the different commercialization needs of each one.

The result was the design of a composite strategy for the profile of the companies that formed each product club. The document included a complete battery of actions, an execution and monitoring plan, as well as a corrective plan.