HOTEL REVENUE MANAGEMENT

Increase the profitability of your bookings

Much more than a simple revenue management service. Because revenue management is not just changing prices.

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Digital distribution for hotels and tourist apartments online has transformed the way an accommodation provider reaches its customers. The different online distribution channels have changed how products are presented to users, and Revenue Management is one of the tools to improve positioning without sacrificing margins.

Revenue Management is a commercial strategy whose basic principle is to sell the right product or service through the right channel, at the right time, to the customer who demands it, at a given price. Sextaplanta‘s Revenue Management service integrates these processes into the hotel’s or tourist apartment’s pricing policy to achieve its marketing objectives.

OTA ranking

We optimise your distribution strategy to maximise your hotel’s visibility.

Dynamic pricing

Dynamic pricing strategy, restrictions, policies, and much more.

Unlimited changes

Our Dynamic pricing strategy includes unlimited changes.

Business Intelligence

Regular reporting and the option to integrate with a Business Intelligence platform.

Account manager

Your hotel will have a dedicated account manager for your hotel’s strategy.

Content strategy

Content optimisation on OTAs and metasearch engines.

Competitive set

Advanced analysis of the competitive set. Rate shopper for competitor comparison and tracking.

Global rate loading

Maintaining the booking window with rates loaded for at least 12 months.

Choose your revenue management plan

Choose the revenue management plan that best suits your tourist accommodation. Whether it is a hotel, hostel, or tourist apartment, the price adapts to the size of your business.

Starter Plan

Distribution management and revenue management service
From€350.00/month
  • Product and content audit
  • Review of listings on OTAs and metasearch engines
  • Diagnosis of statistical sources
  • Forecast, revenue estimation
  • Pricing proposal. Dynamic pricing
  • Proposal for cancellation policies and restrictions
  • Channel manager setup and mapping (1 included)
  • Daily pick-up monitoring
  • Unlimited price changes
  • Global rate loading
  • Competitive set comparisons
  • Development of offers and promotions
  • Specialised account manager
  • Liaison with channels
  • Regular sales reporting
  • 12 months of support
  • Emergency phone service until 8 pm, 7 days a week
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Pro Plan

Distribution management and revenue management service with BI
From€410.00/month
  • Everything included in the Starter Plan
  • 12 months of support
  • Dashboard
  • Automated data collection from the PMS
  • Occupancy tracking
  • Booking pace and booking window
  • Multiple segments
  • Occupancy forecast
  • Profitability measurement by channel
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Specialists in online channels

WE MANAGE YOUR RANKING ON BOOKING, EXPEDIA AND AIRBNB TO BOOST VISIBILITY

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METHODOLOGY

Step by step
#1
Product analysis

We assess the hotel’s positioning, value proposition, customer type, and digital content to define a revenue strategy aligned with its identity and objectives.

#2
Data diagnosis

We audit historical PMS data, future demand, pick-up, and destination competitiveness to identify patterns, opportunities, and critical points in profitability.

#3
Pricing strategy

We define base rates, cancellation policy, minimum-stay rules, and restrictions, tailored to the hotel’s segment and the detected purchasing behaviour.

#4
Distribution setup

We configure the channel manager, connect the PMS, and map rates and categories to ensure correct visibility and parity across all sales channels.

#5
Execution and adjustments

We implement the strategy in the channel manager or RMS and carry out ongoing monitoring to adjust prices, inventory, and conditions according to market developments and actual results.

#6
Reports and decisions

We deliver clear reports with key KPIs for the hotel, enabling agile decisions in sales, marketing, and distribution. We turn data into a sustainable competitive advantage.

Frequently asked questions

How can revenue management help make my accommodation more profitable?
Revenue management is a revenue management strategy based on consumer behaviour, where availability and price are optimised to maximise profits. The main objective of revenue management is to sell the accommodation unit that best fits what a given customer demands, at the most opportune time, at the best possible price, and through the most profitable booking channel in the long term.
Do I need a PMS to work with Sextaplanta?
Yes, you need to have a PMS to work with us. The PMS must be cloud-based so that Sextaplanta’s revenue managers can access the statistics. If you do not have a PMS or your PMS is not cloud-based, we offer you SIX, Sextaplanta’s cloud PMS, which is easy to use and accessible from any computer, mobile phone, or tablet.
Do I need to contract a booking engine and a channel manager?
Yes, you need to have a booking engine so your customers can book on your website, and a channel manager to sync with online travel agencies (OTAs). If you have not yet contracted these platforms or you are not happy with the ones you already have, Sextaplanta will advise you in the process of choosing which one best suits your hotel or tourist apartments.
If I contract the Revenue Management management service, can I stop worrying about everything?
Yes, when you contract the Revenue Management service, Sextaplanta takes care of everything related to the commercial side: we contact online travel agencies (OTAs), map your channel, and configure your booking engine. Sextaplanta will make all price changes for you, load promotions and offers, and monitor all local events in your city.
What happens if there is an incident during a weekend?
Sextaplanta provides the service 365 days a year. This service is included in all the commercial revenue management plans we offer, so you will always have someone looking after the marketing of your accommodation.

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