Social media management services

Digital communication on social media for hotels and tourist apartments

Social media management

Social media is not only a means to attract customers, but also an essential platform for promotion, communication, and brand image creation. It is not necessary to be on every social network, but it is fundamental to pay proper attention to our presence on the networks we choose to be on.

We will develop a social media plan exclusively for your hotel or tourist accommodation, detailing the essential points of the communication strategy that we will implement on social media. This document will set out the main guidelines to follow for communicating with the audience.

It is essential to establish the communicative tone, both textual and graphic, and build a digital personality consistent with the nature of our company, whether it be hotels, hostels, tourist apartments, or rural accommodations.

Notoriety, visibility, prominence, reputation, followers, traffic

A presence on social media, maintaining a high level of interaction with our followers, combined with optimal website management—where we will regularly update the blog with valuable content for our followers—will be the cornerstones of our digital corporate communication strategy.

Sextaplanta’s social media management service is the perfect tool for hotels and tourist apartments to consolidate their brand by creating and strengthening a community of followers. In this way, we will have a permanently open direct communication channel with our followers on social media that will boost direct bookings at our establishments, as well as the visibility of the differential values that are unique to our brand.

Facebook
Facebook is the network where “everyone is.” In Spain, it is the preferred social network for the majority of internet users. In 2016, it reached the figure of 23 million users. Facebook is not just a leisure network; thousands of users use it to get to know more closely companies from the most varied sectors with which they need or wish to maintain professional contact. For a brand that wishes to maintain close and fluid contact with its audience, Facebook offers endless communicative possibilities; the analysis of the information generated from these varied interaction possibilities will be a fundamental aid in correctly planning the brand’s communication strategies. On the other hand, staying up to date with changes in the social network’s algorithm and having enough flexibility to adapt quickly and appropriately to them is what makes the difference in reliable and professional social media management.
Instagram
Instagram has consolidated itself during 2017 as one of the social networks with the most projection. Its content, which is entirely visual in nature, is perfect for building the personality of a brand for hotels, hostels, tourist apartments, or rural accommodations that must largely appeal to the eye—that is, be visually attractive to the potential guest. It is essential to keep in mind that to achieve a solid and attractive presence for the Instagram audience, you must have high-quality, relevant, and original graphic material that is capable on its own, regardless of words, of creating a marked personality and uniqueness that makes our brand stand out.
Twitter
Twitter, the microblogging social network, offers an enormously dynamic platform to develop brand personality. It is an environment in constant motion, where the necessary conditions can be fostered to achieve fluid communication with our audience. This social network is ideal for addressing the demands and suggestions of our potential clients, a circumstance that, managed skillfully, will be crucial to underpinning a solid brand image. Twitter requires fluidity, dynamism, and a constant flow of publications.

ARE YOU INTERESTED?

Leave us your details and we will call you

Contact