Digital Strategy for Tourist Destinations

Smart Tourist Destination Management Systems

A smart tourist destination must incorporate management strategies that allow it to anticipate the phenomena that affect tourism activity. New trends in digital strategy and smart data offer the opportunity to interpret data and transform it into valuable information to support tourism businesses in the destination.

Smart tourist destination management systems lay the foundations on large platforms capable of progressively evolving to adapt to the challenges of each destination and its environment.

Web Design

Flexible web development and design, adapted to all devices.

CMS

Content management system, total control of website content.

Resource Management

Digital platform for managing tourism resources.

Trip Planner

Tool for users to easily plan their trip.

Geoportal

Map navigation with simple interface and search engine with filters.

Multimedia Content

Multimedia content management platform.

Event Management

Event management tool to present them in calendar format on the website.

Email Marketing

Integration with the main email management tools.

SMART DATA

Smart tourist destination management systems generate large amounts of data related to, among other things, the performance of tourism content on the web and user behavior on their platforms. New destination management systems must rely on Smart Data to offer tourism businesses valuable information to improve their knowledge of tourists and be more competitive.

The system applies AI techniques in the content management system to offer website visitors better results in their searches. At the same time, the intelligence engine will suggest to users the content that interests them most according to their preferences and browsing.

The smart tourist destination management system is prepared so that any platform can integrate with its service layer and thus consume all the content it contains. With this strategy, a tourist destination platform amplifies the visibility of the tourism resources that need it most, especially those managed by small and medium-sized enterprises.

The smart tourist destination management system is especially characterized by the processing of data and its presentation to industry professionals. This is why dashboards are important to facilitate the private sector’s access to such information in a simple and understandable way so that destination management administrations support businesses in their decision-making processes.

The new system structure and its way of managing content allows the development of multi-platform strategies where any medium such as mobile apps or web apps can access and consume the destination’s tourism content, enabling highly segmented strategies.