THE TRAVELLIN' BRAND. TOURISM BRAND DESIGN AND DEVELOPMENT WORKSHOP IN THE DIGITAL ENVIRONMENT
Workshops, seminars and talks
Investing in your brand is investing in your business, investing in yourself. An investment that can turn into different kinds of benefits. Presenting a polished image in the fiercely competitive digital environment is essential to earn the consideration and respect of our target audience. And that respect will translate into loyal customers. Building a strong brand supports the economic viability and sustainability of projects. If the most successful tourism companies have one thing in common, it is a solid, recognisable brand, capable of representing the values they want to convey.
The Travellin’ Brand is a workshop aimed at companies and professionals in the tourism sector who are interested in strengthening their brand image in order to have a more solid, successful and memorable presence in the digital environment.
NAMING
How to carry out the necessary steps, taking into account the key aspects of the creative and strategic process of naming a tourism brand.
GRAPHIC DESIGN
How to identify whether our company’s brand meets the technical requirements needed to be adapted to the new digital media.
DIGITAL STRATEGY
How to integrate the brand into digital media and maintain a direct relationship with the company’s business model.
Companies and business owners who want to develop a new brand image as well as redesign an existing one. Industry professionals who want to understand the relationship between brand and ROI, as well as the link between consumer and brand.
- Learn the basic technical aspects of branding.
- Identify best practices in brand development.
- Provide an overview of the story behind a brand.
- How to integrate the tourism brand into the digital ecosystem.
- Identify the relationship between brand and the Billboard effect.
Michele Geroldi is CDO of Sextaplanta, a digital tourism agency, and delivers this practical workshop on tourism brand development and its integration into digital media.
Michele has developed numerous tourism brands and implements effective digital strategies for online marketing and digital communication.
CONTENTS
MODULE 1
Verbal identity. How a brand name is built: naming.
MODULE 2
Validation of naming. Linguistic and legal validation processes for a brand name.
MODULE 3
Graphic identity. Elements that define a brand’s graphic identity.
MODULE 4
Types of graphic identities. Differences between logos, symbols, imagotypes and isologos.
MODULE 5
Typefaces. What typefaces are and how to use them in brands.
MODULE 6
Colours. The role colour plays in a brand. How to apply them and align them with brand values.
MODULE 7
Corporate identity manual. What it is, what content it should include, and what it is used for.
MODULE 8
Integration into digital media. How to integrate brands into the digital ecosystem.
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