The project’s main challenge was to organize and structure the information for a public chain consisting of five rural hotels located in iconic Andalusian destinations. Sextaplanta designed an information architecture that allows users to navigate easily between the parent brand, each hotel, their locations, and services. The website clearly presents the villas, destinations, and their unique features, making the whole collection easy to understand while maintaining each property’s individual identity. The result is an intuitive browsing experience designed for various user profiles and markets.

The website goes beyond presenting accommodation; it highlights the gastronomic and experiential offerings of each destination. Each villa has its own restaurant, treated as an independent product with its own identity and specific content. Additionally, sections dedicated to experiences and events were developed, reinforcing the brand’s positioning as a collection of rural destinations for experiencing the region. This content structure inspires users, increases browsing time, and communicates the cultural and gastronomic richness of each location in an organized and attractive way.

The website integrates the Dingus booking engine through a custom search widget development, adapting it to the site’s design and user experience. This customization allows for more dynamic searches, accessible from various points on the site, and facilitates direct booking conversion. The mobile-first approach and the clarity of the process reduce friction and improve usability, especially for a product with multiple properties. Consequently, the website becomes an effective commercial tool, aligned with the objectives of visibility, direct sales, and the projection of a leading public chain in rural tourism.

Mara Boutique Apartments’ website was developed to communicate a clear proposition: modern seafront apartments that combine the independence of tourist accommodation with the comfort and services of a boutique hotel. The project needed to convey design, a prime location, and an urban experience in Benidorm, one of the most competitive destinations in the Mediterranean. At Sextaplanta, we worked on a clear structure that presents the apartments, services, and shared spaces directly, reinforcing the product’s key differentiators and its focus on an audience seeking comfort, style, and an exceptional location.

The website organises information intuitively, combining the presentation of the apartments with content that enriches the guest experience. Sections such as the Benidorm guide, the Baldo restaurant, or special offers help to contextualise the stay and position the accommodation as a starting point for discovering the destination. This information architecture allows users to explore the product with ease, while reinforcing Mara’s positioning as an urban, social accommodation connected to its surroundings—beyond a simple stay by the sea.

The web development prioritises conversion to direct bookings through visible calls to action, smooth navigation, and a customised integration of the KrossBooking booking engine. The website highlights the benefits of booking direct, integrating exclusive offers and making it easy to access the booking system from any section. In addition, special attention was paid to loading speed and the clarity of the booking process—both essential in a high-demand destination like Benidorm. The result is a functional, results-driven website that serves as the project’s main channel for acquisition and direct sales.

The La Brisa del Mar Hotel web project was designed to convey the welcoming and approachable personality of a small family-run hotel located by the sea in Estepona. The website needed to communicate calmness, freshness, and authenticity, while clearly showcasing its rooms, services, and privileged location. We worked on a simple, user-oriented architecture, highlighting the most important elements for the visitor: availability, accommodation features, and local experiences. The result is a warm, accessible website aligned with the brand’s visual identity previously created by Sextaplanta.

The website design uses a palette of soft, marine tones, fluid typography, and bright photography that evokes the serenity of the Mediterranean. The hotel’s graphic identity—based on organic shapes and a soft calligraphic style—is naturally integrated throughout the digital journey, reinforcing the boutique character of the accommodation. Clean compositions and wide spaces are used to convey freshness and clarity, allowing the images of the hotel and the coastal environment of Estepona to take center stage. The result is a serene aesthetic consistent with the brand.

The website was developed with a practical and direct approach, prioritizing the booking as the main action. Special care was taken with mobile navigation, which is essential for an audience that browses and books from devices on the go. Quick access to rooms, rates, and contact information is strategically placed to reduce friction and improve conversion. Additionally, an accessible booking engine was integrated and is visible from any page, reinforcing the immediacy of the process. Overall, the website offers a clear, fast, and reliable experience, aligned with the expectations of travelers looking for simple, pleasant, and well-located accommodation on the Costa del Sol.