The En Casa De website was built to bring digital life to an urban and design-focused accommodation proposal already defined by the client, focused on offering tourist apartments in the heart of Barcelona. Sextaplanta transferred the concept, naming structure, and visual identity provided by the client to a functional and coherent web environment, ensuring clear navigation and a user-oriented experience. The site accurately communicates the value proposition of the apartments in iconic locations such as Eixample and El Born, highlighting comfort, style, and central locations.

A key point of the development was defining an information architecture that would clearly highlight the different typologies and commercial names of the apartments, such as En Casa De Girona 17 and En Casa De Calders 5, while simultaneously maintaining a unified brand experience. Each urban space is presented with its own content, location details, features, and stay benefits, making it easy for users interested in urban tourism, vacations, or short-term stays to quickly find the information they need. This structure promotes smooth, efficient, and clear navigation for all types of travelers.

Given that Barcelona is one of the most competitive tourist markets in the world, the project includes an Onpage and Offpage SEO strategy to improve the website’s organic visibility. This involved technical optimization of pages, tags, and structures, along with content oriented toward relevant searches for modern and central tourist apartments in Barcelona. Additionally, internal linking and the creation of local experience pages around the accommodation were developed to strengthen semantic positioning. All of this makes the website a solid tool for capturing qualified organic traffic.