REVENUE MANAGEMENT WORKSHOP FOR HOTELS OR TOURIST APARTMENTS

Workshops, seminars, and presentations
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Revenue management is a strategy that has been associated with dynamic price management. However, today that is not enough; revenue management has adapted to all the changes introduced by OTAs.

In this workshop, we will look at a new approach to revenue management that combines traditional pricing strategies with the latest trends in smart revenue management.

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PRICING

From the hotel revenue management process to pricing and forecasting techniques and tips.

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CHANNEL STRATEGY

How to design a correct distribution channel strategy, knowing how to differentiate between OTAs, search engines, and metasearch engines.

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REVENUE MANAGEMENT TOOLS

Examples of tools and platforms that will help you manage accommodation revenue management better and more efficiently.

Aimed at hotel directors, managers of tourist apartment management companies or holiday rentals, independent tourist accommodation providers, and professionals looking to improve their positioning on online distribution channels, reduce dependence on specific channels, and boost the direct channel. As well as sales directors or revenue managers.

  • Gain an insight into revenue management applications in tourist accommodation.
  • Develop a detailed knowledge of technological tools for efficient revenue management: PMS, RMS, Channel manager, and booking engine.
  • Understand and analyze all variables through the main key indicators of revenue management: occupancy, average price, overnight stays, average length of stay, lead time, and RevPAR.
Javier Ortiz, CEO & Co-founder of Sextaplanta, a digital tourism agency, leads a practical workshop on e-distribution strategies for independent hotels and tourist apartments, and the evolution of positioning criteria on OTAs, booking centers, and IDSs. Javier has worked as an account manager at Booking.com and lastminute.com. Furthermore, he has served as Head of the Innovation and Business Services Area at the Public Company Turismo Andaluz of the Regional Government of Andalusia.
Javier Ortiz. Minube Talks Málaga

CONTENTS

MODULE 1

Introduction to revenue management, the basic elements that comprise it, and its evolution into the new revenue management.

MODULE 2

The hotel revenue management process, the steps to take to develop a solid and efficient process.

MODULE 3

The main revenue management indicators. Learn how to calculate and apply them to your accommodation.

MODULE 4

Sales Forecasting. Understand how it is developed and how it can help you with your pricing strategy.

MODULE 5

Gain an insight into how to build a dynamic pricing strategy with a full room type structure.

MODULE 6

Learn how to calculate the booking curve or pickup with clear, practical examples that will help you apply it to your accommodation.

MODULE 7

What the pillars of designing a channel strategy are, what their business models and major differences are, and how it affects your pricing strategy.

MODULE 8

Discover the tools and platforms available on the market to help you design a more solid and efficient revenue management system.

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