Brand Development, Branding and Naming for Stay Belonio

When we learned about the Stay Belonio project, we knew we were facing a complete creative endeavor in which we would work on both the naming and branding of the brand. A key factor in undertaking this type of project is to seek consistency in the message conveyed by the entire brand through each of its elements.

The challenge of the naming phase of the project was to develop a commercial name that combined the names of the two founders of the company: Belén and Antonio. Without falling into clichés or traditional solutions, we chose to invent a new name that had character in its own right: Belonio.

The Stay Belonio brand is characterized by a clean and minimalist design that represents the philosophy of simplicity and comfort. The logo combines modern and elegant typography with a distinctive symbol that evokes professionalism and hospitality. The color palette in neutral and soft tones reinforces the idea of a tranquil refuge for travelers seeking to relax without sacrificing style.