Alojamientos Isabel Brand Development

When we met the family business behind Alojamientos Isabel, we discovered a project undergoing a complete transformation. After a long and successful history of bringing their services closer to their clients, the company needed to bring its product to the internet, and for this, it required a complete rebranding of its image. The Alojamientos Isabel branding project maintained the essence of the proper name in the naming but incorporated new visual elements to highlight its entire accommodation offering.

Alojamientos Isabel offers three distinct tourist accommodation options, all sharing a common denominator: a family-like approach. For this reason, we needed to create a set of related brands for each product that would still form part of a unified whole, thus facilitating a consistent message for the public and ensuring all products complemented each other within a varied tourist offering.

Every development of a tourist brand requires the creation of a corporate identity that thrives within the digital tourism ecosystem, conveying its unique values. In addition to creating the brand and adapting it to the digital environment, we have planned specific applications for other formats.