Brand Development, Branding and Naming for Grupo La Puebla

The development of the ‘La Puebla’ brand was based on creating an identity for a multi-product apartment group in Llanes, Asturias, that would reflect both the history and charm of the region. The concept is inspired by traditional architecture and the ornamental details typical of the area, combining tradition with a modern hospitality proposal. Through the naming of each apartment—’El Cordial del Fausto’, ‘Las Fuentes’ and ‘Puerto de Llanes’—local places and references are evoked, seeking to connect visitors with the cultural and natural richness of Asturias.

The visual identity of ‘La Puebla’ and its different products seeks to establish a connection between the tourist apartments and the Asturian cultural heritage. Each logo combines a graphic element reminiscent of the ornamental decorations that adorn the building’s balconies, creating a coherent image for each sub-product of the group. The differentiated colors—red, blue and purple—provide each apartment with its own identity, while maintaining visual unity, reinforcing the idea of a cohesive group offering diverse experiences in the same environment.

The color palette of ‘La Puebla’ is composed of deep tones that reflect the Asturian environment: red symbolizes warmth and tradition, blue evokes the fountains and the sea, and purple conveys elegance and serenity. The typography used is modern and legible, designed to offer an accessible and welcoming image, maintaining a balance with the sophistication that defines these apartments. The combination of colors and typography reinforces the identity of each apartment as part of a group, maintaining visual consistency and providing each one with a unique character.