The Libertad 24 website was developed as a natural extension of the brand and naming project previously created by Sextaplanta’s graphic design team. The goal was to bring that urban, contemporary, functional identity into the digital environment, ensuring visual and conceptual consistency across all touchpoints. At Sextaplanta, we worked on the web implementation starting from a strong brand, carefully adapting the visual language, tone, and content structure to build a clear digital experience aligned with the accommodation’s positioning and designed for an urban, practical audience.

The web development focused on a simple, straightforward information architecture that allows users to quickly identify the type of accommodation, its main features, and the location. Content was organised to reduce friction, make navigation easier, and naturally guide users towards key information. This structure reinforces the values of order, functionality, and accessibility that define the Libertad 24 brand, offering an intuitive experience on both desktop and mobile devices.

The Libertad 24 website was conceived as an efficient commercial channel, designed to facilitate direct booking and contact with the accommodation. To achieve this, the WuBook booking engine was integrated, allowing users to check availability and prices without leaving the website. Clear calls to action, smooth navigation, and a mobile-first design tailored to real user habits were developed. The result is an agile, functional booking experience that guides visitors from first contact through to conversion, reinforcing the direct channel as a pillar of the project’s digital strategy.