The Andalucía NEXUS brand was created with the objective of providing a cohesive representation of the tourism innovation ecosystem promoted by the Regional Government of Andalusia. The challenge consisted of developing a distinctive naming strategy and a versatile visual identity that could be deployed across the various verticals that make up this knowledge hub: data, talent, lab, future, and audiences. At Sextaplanta, we proposed the name ‘NEXUS’ as an alternative to ‘Hub’, seeking a word that better reflected the essence of connection, networking, and professional community without generating potential misconceptions. The graphic proposal enhances clarity, modular structure, and adaptation to different institutional and sectoral contexts.

The visual identity of Andalucía NEXUS is articulated through the “+” symbol, a graphic resource that conveys the idea of adding, expanding, and connecting. This symbol functions as the backbone of a modular system that allows for the integration of distinct verticals—such as +data, +talent, or +lab—while maintaining consistency with the parent brand. Each vertical has its own color and personality, facilitating immediate recognition and providing each line of work with a solid identity aligned with the values of the NEXUS ecosystem. The result is a flexible, clear brand architecture prepared for growth.

The Andalucía NEXUS graphic system has been designed to easily adapt to multiple formats and environments: from physical signage to web environments, social media, institutional presentations, or interactive applications. Its clean and modular style favors coexistence with other brands in the Andalusian tourism ecosystem, reinforcing its institutional role without losing its own identity. The digital, modern, and innovative character of this brand is also a statement of intent: to position Andalusia as an international benchmark in the development of technological solutions for the tourism of the future.

The ‘La Brisa del Mar’ brand is inspired by the relaxed atmosphere and freshness of Estepona’s Mediterranean coast. The choice of name and visual elements aims to evoke the feeling of being near the sea, enjoying the breeze and the calm offered by a small, family-run hotel. The design conveys the authenticity of a cozy seaside experience, ideal for those seeking a retreat with a personal and homey touch.

The visual identity of ‘La Brisa del Mar’ combines a calligraphic logo that simulates the gentle movement of the sea breeze with a circular symbol that encapsulates the essence of the sea. The fluid, handcrafted typography reinforces the hotel’s family-oriented and welcoming character, conveying warmth and proximity. The graphic elements are designed to evoke the simplicity and authenticity of a relaxing stay in a coastal setting.

The ‘La Brisa del Mar’ color palette is based on blue and gray tones that evoke the sea and the sky, reflecting the freshness of Estepona’s coastal environment. The typography used in the logo is calligraphic and elegant, reinforcing the boutique character and attention to detail that defines the hotel. Every brand design decision is intended to convey a unique experience, where tranquility and family comfort take center stage.